Essent Loyalty Program Rewards vs Happy Birthday Email by UW
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Essent Loyalty Program Rewards is detected on 18× as many Shopify stores as Happy Birthday Email by UW: 1,885 vs 103 as of Nov 7, 2026.
- On the Shopify App Store: Essent Loyalty Program Rewards 5.0 from 497 reviews and Happy Birthday Email by UW 5.0 from 145 reviews.
- Only Essent Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Essent Loyalty Program Rewards and $10/month for Happy Birthday Email by UW.
- Happy Birthday Email by UW lists 22 features Essent Loyalty Program Rewards’s listing doesn’t mention, including Analytics, Analytics dashboard, Anniversary.
Head to head
Build customer loyalty with an automated Birthday Club
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 12 ways to earn points
- · Basic loyalty program
- · Built-in email notifications & Klaviyo
- · Discounts, Gifts, Free shipping rewards
- · Product, Cart, Popup, Account placements
- · Referral program
Starter
- · 24/7 human support
- · Dedicated loyalty landing page
- · Exclusive unlisted product rewards
- · Free loyalty point program
- · POS support for in-store loyalty
- · Shopify flow custom points
Essential
- · 24/7 human support
- · Branded icons & email domain
- · Loyalty status in Orders & Profile pages
- · Point & VIP tier expiry
- · Points on every product card
- · Store Credit reward
Growth
- · Analytics
- · Custom Collection / Product points
- · Exclude Shipping / Taxes
- · Priority 24/7 support
- · Redeem at Checkout (Shopify Plus)
- · Unlimited VIP Tiers
Base
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 1k Birthday Club members
- · Track revenue from birthday emails
Growth
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 5k Birthday Club members
- · Track revenue from birthday emails
Unlimited
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Connects to Klaviyo and other ESPs
- · Send birthday emails and follow-ups
- · Store unlimited Birthday Club members
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEssential is a loyalty program and rewards app built for repeat purchases, retention, and ROI you can measure. Customers earn loyalty points or store credit cashback for orders, signup, birthdays, and reviews, then redeem rewards in one click — no coupon codes. Grow sales with a referral program, affiliate links, VIP tiers, and Shopify POS for in-store loyalty.
Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral codes. Refer and earn points!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- An end-to-end birthday marketing campaign with minimum ongoing effort
- A subtle, cost-effective loyalty program for Shopify merchants of any size
- Powering relational eCommerce through birthday collection
- Foster a continuous cycle of engagement and insight by sending birthday emails
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essent Loyalty Program Rewards |  Happy Birthday Email by UW |
|---|---|---|
| Detected stores | 1,885(ahead) | 103 |
| Net store change, 28 days | +21 | 0 |
| Stores added, 28 days | 58 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Canada |
Reviews
| Measure | Essent Loyalty Program Rewards | Happy Birthday Email by UW |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 497(ahead) | 145 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 7% | Not enough data |
Pricing
| Measure | Essent Loyalty Program Rewards | Happy Birthday Email by UW |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month | $10/month |
| Longest free trial | 14 days | 28 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Essent Loyalty Program Rewards | Happy Birthday Email by UW |
|---|---|---|
| Shopify category rank | #16 | #14 |
| Shopify App Charts | #10 in Loyalty and rewards | #7 in Giveaways and contests |
| Built for Shopify | Yes | No |
| Launched | Nov 25, 2024 | Jun 23, 2017 |
| Languages | 1 | 1 |
| Developer | Essential Apps | Union Works Apps |
FAQ
Essent Loyalty Program Rewards and Happy Birthday Email by UW: common questions
- Which is more popular, Essent Loyalty Program Rewards or Happy Birthday Email by UW?
- Essent Loyalty Program Rewards is detected on 18× as many Shopify stores as Happy Birthday Email by UW: 1,885 vs 103 as of Nov 7, 2026.
- Is Essent Loyalty Program Rewards or Happy Birthday Email by UW cheaper?
- Only Essent Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Essent Loyalty Program Rewards and $10/month for Happy Birthday Email by UW. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Essent Loyalty Program Rewards or Happy Birthday Email by UW?
- On the Shopify App Store: Essent Loyalty Program Rewards 5.0 from 497 reviews and Happy Birthday Email by UW 5.0 from 145 reviews.
- What features does each app list that the other doesn’t?
- Essent Loyalty Program Rewards lists 16 the others don’t mention, such as Affiliate programs, Custom programs, Custom rewards, Discounts. Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.