Wrapped: Gift Wrap & Messages vs Zestard Gift Wrap

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Wrapped, Oct 13, 2026 for Zestard Gift Wrap.

The short answer

  • On the Shopify App Store: Wrapped 4.7 from 136 reviews and Zestard Gift Wrap 4.9 from 26 reviews.
  • Only Wrapped lists a free plan. Paid plans start at $19/month for Wrapped and $3.99/month for Zestard Gift Wrap.
  • Wrapped lists 10 features Zestard Gift Wrap’s listing doesn’t mention, including Checkout upsell, Click-through rates, Custom rules.

Head to head

Detected stores

Wrapped: 1,770
Zestard Gift Wrap: —

App Store reviews

Wrapped: 136
Zestard Gift Wrap: 26

New reviews, 28 days

Wrapped: 5
Zestard Gift Wrap: 0

Stores added, 28 days

Wrapped: 63
Zestard Gift Wrap: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

The simplest way to offer gift wrap options to your customers.

Let your customer choose an option to wrap the gift.

Categories
  • Upsell and cross-sell
  • Gift wrap and messages
  • Gift wrap and messages
  • Upsell and cross-sell
Languages
  • English
  • French
  • Spanish
  • Portuguese (Brazil)
  • +5 more
  • English
Launched
Aug 31, 2021
Feb 28, 2018
Built for Shopify
Built for Shopify
Not badged
Reviews per month
4 last full month
1 last full month
Detected stores
1,770active installs
  • 4ocean
  • SistersandSeekers
  • House of Chikankari
  • Abigail Ahern
  • Lack of Color US
+1,765 more
0active installs
Most common store size
1,001-5,000 products19%
—
Top countries
  • United States29%
  • United Kingdom12%
  • Australia7%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035SepJunDecAprJunMayNovJanMarJunAugOctWrapped: Gift Wrap & Messages: 5 reviews in October 2025Wrapped: Gift Wrap & Messages: 2 reviews in November 2025Wrapped: Gift Wrap & Messages: 5 reviews in December 2025Wrapped: Gift Wrap & Messages: 1 reviews in January 2026Wrapped: Gift Wrap & Messages: 2 reviews in February 2026Wrapped: Gift Wrap & Messages: 2 reviews in March 2026Wrapped: Gift Wrap & Messages: 1 reviews in April 2026Wrapped: Gift Wrap & Messages: 1 reviews in June 2026Wrapped: Gift Wrap & Messages: 1 reviews in July 2026Wrapped: Gift Wrap & Messages: 1 reviews in August 2026Wrapped: Gift Wrap & Messages: 4 reviews in October 2026Zestard Gift Wrap: 2 reviews in September 2021Zestard Gift Wrap: 2 reviews in November 2021Zestard Gift Wrap: 1 reviews in June 2022Zestard Gift Wrap: 2 reviews in September 2022Zestard Gift Wrap: 1 reviews in December 2022Zestard Gift Wrap: 1 reviews in January 2023Zestard Gift Wrap: 1 reviews in April 2023Zestard Gift Wrap: 1 reviews in May 2023Zestard Gift Wrap: 1 reviews in June 2024Zestard Gift Wrap: 1 reviews in August 2024Zestard Gift Wrap: 1 reviews in May 2025Zestard Gift Wrap: 1 reviews in October 2025
WrappedZestard Gift WrapCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $99/month
$3.99/month
Plans
FreeFree
  • · All features included
  • · Cart page and cart drawer gift blocks
  • · For Shopify Partner development stores
  • · Offer free or paid gift option upsells
  • · Offer gift messages and gift notes
  • · Only for Shopify Basic stores
Access 1x$19/month
7-day free trial
  • · All features included
  • · Cart page and cart drawer gift blocks
  • · Discounts and Pricing Modes
  • · For stores up to $10k/mo in gift sales
  • · Offer free or paid gift option upsells
  • · Offer gift messages and gift notes
Access 5x$49/month
7-day free trial
  • · All features included
  • · Cart page and cart drawer gift blocks
  • · Discounts and Pricing Modes
  • · For brands up to $50k/mo in gift sales
  • · Offer free or paid gift option upsells
  • · Offer gift messages and gift notes
Access 10x$99/month
7-day free trial
  • · All features included
  • · Cart page and cart drawer gift blocks
  • · Discounts and Pricing Modes
  • · For brands up to $100k/mo in gift sales
  • · Offer free or paid gift option upsells
  • · Offer gift messages and gift notes
Zestard Gift Wrap$3.99/month
7-day free trial
  • · Allow Personalized Gift Message
  • · Customizable Widget
  • · Multiple Wrapping Options
  • · Upload Wrapping Image
  • · Widget on Product Page & Cart Page
Coverage
28 of 30 features93%
20 of 30 features67%
Unique strengths
  • Checkout upsell
  • Click-through rates
  • Custom rules
  • Free gifts
  • +6 more
  • Custom design
  • Email notifications
Gift wrap and messages
82%9/11
82%9/11
Customization
67%4/6
83%5/6
Gift options
100%5/5
80%4/5
Upsell and cross-sell
100%19/19
58%11/19
Analytics
100%2/2
50%1/2
Customization
100%10/10
70%7/10
Offers and recommendations
100%7/7
43%3/7
10182onlybothonly
WrappedZestard Gift Wrap30 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Theme Editor
  • Checkout Extensions
  • Shiphero/Shipstation/3PL/ERP
  • Order Printer Pro
  • Rebuy/Slidecart/AfterSell
  • Storefront pages
  • Shopify POS
How it sells itself

Enable gift wraps, gift messages, and personalized gift options across your store. Customers add gift features on product pages, in cart, or at checkout for a complete gifting experience. Includes customizable Gift Blocks for: gift wrapping, gift notes, personalized messages, and gift boxes. Perfect for birthdays, holidays, special occasions, Black Friday, and Cyber Monday.

Regardless of the occasion, the app provides you with a variety of wrapping options and custom messages to make your gift one-of-a-kind. The sleek, easy-to-use gift wrap widget ensures customers won't be confused when they try it out. Gift wrapping is one of those features that can really set your store apart from the competition.

Key points
  • Checkout Extensions (PLUS) - offer gift options in Checkout
  • Cart line widget - offer gift wrapping to each item in the cart
  • Product page widget (PDP) - offer gift wrap & gift message before adding to cart
  • Cart page widget - offer gift options and gift message on the entire order
  • Simplify the gifting process by adding Gift Wrap to Cart Page / Product Page.
  • Admin can manage gift wrap settings & wrapping options easily from one place.
  • The widget has a very compact look & a sleek interface, easy to use for buyers.
  • The Short code is available to paste in the dashboard with full instructions.
Screenshots
Multiple gift options. Add and customize multiple gift options.
Wrapped is a simple, reliable, and flexible gift options add-on.Cart line. Add bundled gift options to individual items.Cart list widget. Add gift options to the entire order.
Display Gift Wrap on Product Page (for all or Specific Products)
Display Zestard Gift Wrap on Product PageDisplay Zestard Gift Wrap on Cart PageSinlge/Multiple Wrapping Options on Cart Page

Installed with

Wrapped4.7(136)Zestard Gift Wrap4.9(26)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureWrappedZestard Gift Wrap
Detected stores1,770as of Nov 8, 2026Not published
Net store change, 28 days+24estimated0estimated
Stores added, 28 days63new and returningNot enough data
Big-brand share19%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Food, Beverages & TobaccoNot published
Top store countriesUnited States, United Kingdom, AustraliaNot published

Reviews

MeasureWrappedZestard Gift Wrap
App Store rating4.7 ★4.9 ★(ahead)
App Store reviews136(ahead)26
New reviews, 28 days5(ahead)0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureWrappedZestard Gift Wrap
Free planYesNot listed
Lowest paid monthly plan$19/month$3.99/month(ahead)
Longest free trial7 days7 days
Plans listed41

Listing

MeasureWrappedZestard Gift Wrap
Shopify category rank#2in Gift wrap and messages#595in Upsell and cross-sell
Shopify App Charts#1 in Gift wrap and messagesNot on this week’s charts
Built for ShopifyYesNo
LaunchedAug 31, 2021Feb 28, 2018
Languages9English, French, Spanish1English
DeveloperAlacart AppsZestard Technologies

FAQ

Wrapped and Zestard Gift Wrap: common questions

Is Wrapped or Zestard Gift Wrap cheaper?
Only Wrapped lists a free plan. Paid plans start at $19/month for Wrapped and $3.99/month for Zestard Gift Wrap. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Wrapped or Zestard Gift Wrap?
On the Shopify App Store: Wrapped 4.7 from 136 reviews and Zestard Gift Wrap 4.9 from 26 reviews.
What features does each app list that the other doesn’t?
Wrapped lists 10 the others don’t mention, such as Checkout upsell, Click-through rates, Custom rules, Free gifts. Zestard Gift Wrap lists 2 the others don’t mention, such as Custom design, Email notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Wrapped, Oct 13, 2026 for Zestard Gift Wrap; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Wrapped, Oct 13, 2026 for Zestard Gift Wrap. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.