Wishwell vs WL ‑ Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Wishwell, Oct 13, 2026 for WL.
The short answer
- Only Wishwell lists a free plan. Paid plans start at $19/month for Wishwell and $4.99/month for WL.
- WL lists 8 features Wishwell’s listing doesn’t mention, including Custom icons, Custom layouts, In-store registry.
Head to head
Free
- · 100 reminder emails / month
- · Save-for-later button
- · Unlimited saved items
Pro
- · Priority support
- · Unlimited price-drop & restock reminders
Starter
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Growth
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Unlimited
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
- · Unlimited saved items
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShoppers save things they're not ready to buy — then forget. Without a nudge when the price drops or stock returns, that intent quietly evaporates. A wishlist button on your product pages lets customers save for later.
Shoppers often find products they want but aren't ready to buy. This app gives your store a wishlist so customers can save those products and return to purchase them later. Both logged-in customers and guests can build a wishlist from product pages, collection pages, and search results.
- Save-for-later button on product pages — a theme block, no code
- Price-drop reminders when a saved item's price falls
- Back-in-stock reminders when a saved item returns
- Branded win-back emails link straight to the product
- Save products to a wishlist from product pages, collection cards, or search
- Send price drop emails when a saved product becomes cheaper
- Send back-in-stock emails when a saved product is available again
- Send reminder emails that bring shoppers back to products they saved
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  WL | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | WL | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Wishwell and WL: common questions
- Is Wishwell or WL cheaper?
- Only Wishwell lists a free plan. Paid plans start at $19/month for Wishwell and $4.99/month for WL. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Wishwell lists 2 the others don’t mention, such as Dashboard, Favorites. WL lists 8 the others don’t mention, such as Custom icons, Custom layouts, In-store registry, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Wishwell, Oct 13, 2026 for WL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Wishwell, Oct 13, 2026 for WL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.