Wishlist ‑ Wishify vs Zapify Wishlist Lab
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Wishlist, Oct 13, 2026 for Zapify Wishlist Lab.
The short answer
- On the Shopify App Store: Wishlist 4.9 from 218 reviews and Zapify Wishlist Lab 5.0 from 1 reviews.
- Only Wishlist lists a free plan. Paid plans start at $5.99/month for Wishlist and $4.99/month for Zapify Wishlist Lab.
- Zapify Wishlist Lab lists 14 features Wishlist’s listing doesn’t mention, including Conversion analytics, Custom branding, Custom icons.
Head to head
Wishlist - Allow users to create a Wishlist of favorite items
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Customize color, text of wishlist button
- · Only FREE app setup
- · Up to 100 Wishlist items/month for store
- · Wishlist page in main menu
Professional Plan
- · 1000 wishlist items/month
- · Customize app colors
- · Export data
- · Guest wishlist
- · Heart icon in header
- · Share wishlist
Premium Plan
- · All features of Professional plan
- · Full reports
- · Up to 3000 wishlist items / mo for store
Advanced Plan
- · All features of Professional plan
- · Automatic wishlist reminder emails
- · Up to 10,000 wishlist items / month
Basic Plan
- · 1,000 Wishlist Actions
- · Basic Analytics
- · Basic Customization
- · Customer Wishlist
- · Import Wishlist
- · Live chat support 24/7
Pro Plan
- · 10,000 Wishlist Actions
- · Back in Stock, Price Drop, Stock Out
- · Custom CSS
- · Import/Export Wishlist
- · Live chat support 24/7
- · Multiple Language Support
Advance Plan
- · Advance Analytics
- · Advanced Email Customization
- · Custom Email Sender
- · Live chat support 24/7
- · Retargeting on Facebook & Instagram
- · Unlimited Wishlist Actions
Enterprise Plan
- · Everything in Pro & Advance
- · Headless Support With Rest API
- · Klaviyo integration
- · Live chat support 24/7 (VIP Priority)
- · Mailchimp integration
- · Mandrill integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrusted by merchants worldwide, this Wishlist app helps boost sales and bring shoppers back to your store. Customers can save favorite products, share their Wishlist by email, Facebook, WhatsApp, or Twitter, and return anytime to complete their purchase. It works across devices, so shoppers can pick up where they left off.
Wishlist Lab lets visitors and customers save products to wishlists so merchants can track demand and recover sales. Merchants can view wishlist activity, reminder events, and revenue details in an analytics dashboard. Shoppers can create guest or multiple wishlists and share them. The app sends automated reminders for wishlist items added and restocks.
- Unleash the power of wishlist to increase sales and conversion.
- Customers can share wishlist via social platforms in 1 click to their friends.
- Easily customize Wishlist button, icon & email reminder feature
- Let shoppers save products to wishlists and return later to purchase.
- Track wishlist activity and revenue with an easy analytics dashboard.
- Send automated emails/SMS for wishlist activity, restocks, and updates.
- Add wishlist buttons to product, collection, cart, and header pages.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wishlist |  Zapify Wishlist Lab |
|---|---|---|
| Detected stores | 1,841 | Not published |
| Net store change, 28 days | −6 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Wishlist | Zapify Wishlist Lab |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 218(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Wishlist | Zapify Wishlist Lab |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5.99/month | $4.99/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Wishlist | Zapify Wishlist Lab |
|---|---|---|
| Shopify category rank | #31(ahead) | #148 |
| Shopify App Charts | #7 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Aug 27, 2018 | Apr 24, 2026 |
| Languages | 1 | 1 |
| Developer | Zooomy | Zapify Apps |
FAQ
Wishlist and Zapify Wishlist Lab: common questions
- Is Wishlist or Zapify Wishlist Lab cheaper?
- Only Wishlist lists a free plan. Paid plans start at $5.99/month for Wishlist and $4.99/month for Zapify Wishlist Lab. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Wishlist or Zapify Wishlist Lab?
- On the Shopify App Store: Wishlist 4.9 from 218 reviews and Zapify Wishlist Lab 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Zapify Wishlist Lab lists 14 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Custom registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Wishlist, Oct 13, 2026 for Zapify Wishlist Lab; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Wishlist, Oct 13, 2026 for Zapify Wishlist Lab. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.