Wishlist ‑ Wishify vs Wonderful Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Wishlist, Oct 13, 2026 for Wonderful Wishlist.
The short answer
- On the Shopify App Store: Wishlist 4.9 from 218 reviews and Wonderful Wishlist 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $5.99/month for Wishlist and $3.75/month for Wonderful Wishlist.
- Wonderful Wishlist lists 7 features Wishlist’s listing doesn’t mention, including Conversion analytics, Custom branding, Custom icons.
Head to head
Wishlist - Allow users to create a Wishlist of favorite items
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Customize color, text of wishlist button
- · Only FREE app setup
- · Up to 100 Wishlist items/month for store
- · Wishlist page in main menu
Professional Plan
- · 1000 wishlist items/month
- · Customize app colors
- · Export data
- · Guest wishlist
- · Heart icon in header
- · Share wishlist
Premium Plan
- · All features of Professional plan
- · Full reports
- · Up to 3000 wishlist items / mo for store
Advanced Plan
- · All features of Professional plan
- · Automatic wishlist reminder emails
- · Up to 10,000 wishlist items / month
Free
- · Automatic guest-to-account merge on logi
- · Basic Customer Account wishlist page
- · Easy no-code setup wizard
- · Guest wishlist (no login required)
- · Responsive on all devices
- · Up to 200 actions/month
Pro
- · 20000 actions per month
- · 5 language translations
- · Basic analytics dashboard
- · Custom button colors and styles
- · Everything in Free
- · Full Customer Account integration
Premium
- · 100000 actions per month
- · Add to cart directly from wishlist
- · All 13 language translations
- · Everything in Pro
- · Full analytics with trends and export (C
- · Full design customization
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrusted by merchants worldwide, this Wishlist app helps boost sales and bring shoppers back to your store. Customers can save favorite products, share their Wishlist by email, Facebook, WhatsApp, or Twitter, and return anytime to complete their purchase. It works across devices, so shoppers can pick up where they left off.
Wonderful Wishlist helps merchants capture customer intent and improve conversions by letting shoppers save products for later. Customers can add items to their wishlist from product pages and access them anytime from the header. The app includes analytics to track wishlist activity and conversion. Easy to set up, works with most themes, and supports customizable text in multiple languages.
- Unleash the power of wishlist to increase sales and conversion.
- Customers can share wishlist via social platforms in 1 click to their friends.
- Easily customize Wishlist button, icon & email reminder feature
- One-click wishlist button on any product or collection page
- Let customers create, organize, and share wishlists easily
- See exactly which products your customers want most
- Beautiful design that matches your brand — no code needed
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wishlist |  Wonderful Wishlist |
|---|---|---|
| Detected stores | 1,841 | Not published |
| Net store change, 28 days | −6 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Wishlist | Wonderful Wishlist |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 218(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Wishlist | Wonderful Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5.99/month | $3.75/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Wishlist | Wonderful Wishlist |
|---|---|---|
| Shopify category rank | #31(ahead) | #105 |
| Shopify App Charts | #7 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Aug 27, 2018 | May 8, 2026 |
| Languages | 1 | 12 |
| Developer | Zooomy | MyGreatHost Global Systems LTD |
FAQ
Wishlist and Wonderful Wishlist: common questions
- Is Wishlist or Wonderful Wishlist cheaper?
- Both list a free plan. Paid plans start at $5.99/month for Wishlist and $3.75/month for Wonderful Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Wishlist or Wonderful Wishlist?
- On the Shopify App Store: Wishlist 4.9 from 218 reviews and Wonderful Wishlist 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Wonderful Wishlist lists 7 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Gift registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Wishlist, Oct 13, 2026 for Wonderful Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Wishlist, Oct 13, 2026 for Wonderful Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.