WishList Ninja vs XB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for WishList Ninja, Nov 9, 2026 for XB Wishlist.
The short answer
- Only XB Wishlist lists a free plan. Paid plans start at $19/month for WishList Ninja and $11.95/month for XB Wishlist.
- XB Wishlist lists 3 features WishList Ninja’s listing doesn’t mention, including Add to cart, Custom layouts, Guest wishlist.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
Pro
Elite
unlimited
Free
- · Basic analytics
- · Basic wishlist page
- · Export/Import wishlists (CSV)
- · Guest wishlist (no login required)
- · Multiwishlist
- · Save for Later in cart
Basic
- · Advanced analytics
- · Advanced styling
- · Back-in-stock email alerts
- · Everything in Free
- · Multi-language support
- · Price drop notifications
Pro
- · Advanced email marketing
- · Collaborator wishlist
- · Everything in Basic
- · Product recommendations
- · Shopify POS integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWishList Ninja adds a fast wishlists and save-for-later to your Shopify store — shoppers save products and collections from any page, a slide-out drawer, or a wishlists page. Every save syncs live to Klaviyo, Mailchimp or Omnisend: wishlist count, value, saved items and alert flags. Email shoppers with an active wishlists, and trigger flows on price drop, low stock, back in stock and more.
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.
- Real-time has "active_wishlist", count, & value to Klaviyo, Mailchimp & Omnisend
- Four events: added, price drop, low stock, back in stock — for flow automations
- Purchase-aware: saved wishlist items cleared when bought, keeping data accurate
- Storefront wishlist: heart buttons, drawer & page — no code, theme editor
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  WishList Ninja |  XB Wishlist |
|---|---|---|
| Detected stores | Not published | 1,482 |
| Net store change, 28 days | 0 | +6 |
| Stores added, 28 days | Not enough data | 27 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, India, United Kingdom |
Reviews
| Measure | WishList Ninja | XB Wishlist |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 62 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | WishList Ninja | XB Wishlist |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month | $11.95/month(ahead) |
| Longest free trial | 30 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | WishList Ninja | XB Wishlist |
|---|---|---|
| Shopify category rank | #118 | #13(ahead) |
| Shopify App Charts | Not on this week’s charts | #9 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Jun 23, 2026 | Sep 4, 2024 |
| Languages | 2 | 1 |
| Developer | Email Marketing Tools | XB |
FAQ
WishList Ninja and XB Wishlist: common questions
- Is WishList Ninja or XB Wishlist cheaper?
- Only XB Wishlist lists a free plan. Paid plans start at $19/month for WishList Ninja and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- WishList Ninja lists 1 the others don’t mention, such as Conversion analytics. XB Wishlist lists 3 the others don’t mention, such as Add to cart, Custom layouts, Guest wishlist. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for WishList Ninja, Nov 9, 2026 for XB Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for WishList Ninja, Nov 9, 2026 for XB Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.