Wishlist by Square vs Zapify Wishlist Lab
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for Zapify Wishlist Lab.
The short answer
- On the Shopify App Store: Wishlist by Square 5.0 from 150 reviews and Zapify Wishlist Lab 5.0 from 1 reviews.
- Zapify Wishlist Lab lists 20 features Wishlist by Square’s listing doesn’t mention, including Conversion analytics, Custom branding, Custom icons.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Plan
- · 1,000 Wishlist Actions
- · Basic Analytics
- · Basic Customization
- · Customer Wishlist
- · Import Wishlist
- · Live chat support 24/7
Pro Plan
- · 10,000 Wishlist Actions
- · Back in Stock, Price Drop, Stock Out
- · Custom CSS
- · Import/Export Wishlist
- · Live chat support 24/7
- · Multiple Language Support
Advance Plan
- · Advance Analytics
- · Advanced Email Customization
- · Custom Email Sender
- · Live chat support 24/7
- · Retargeting on Facebook & Instagram
- · Unlimited Wishlist Actions
Enterprise Plan
- · Everything in Pro & Advance
- · Headless Support With Rest API
- · Klaviyo integration
- · Live chat support 24/7 (VIP Priority)
- · Mailchimp integration
- · Mandrill integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLet customers create a Wishlist by saving favorite products to buy later. Wishlist by Square works out of the box—adding a customizable Wishlist button near Add to Cart and saving items automatically. Shoppers can manage their Wishlist and add items to cart anytime. You can track top saved products, Wishlist value, and shopper activity to understand buying intent.
Wishlist Lab lets visitors and customers save products to wishlists so merchants can track demand and recover sales. Merchants can view wishlist activity, reminder events, and revenue details in an analytics dashboard. Shoppers can create guest or multiple wishlists and share them. The app sends automated reminders for wishlist items added and restocks.
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Let shoppers save products to wishlists and return later to purchase.
- Track wishlist activity and revenue with an easy analytics dashboard.
- Send automated emails/SMS for wishlist activity, restocks, and updates.
- Add wishlist buttons to product, collection, cart, and header pages.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wishlist by Square |  Zapify Wishlist Lab |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Wishlist by Square | Zapify Wishlist Lab |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 150(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 1% | Not enough data |
Pricing
| Measure | Wishlist by Square | Zapify Wishlist Lab |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Wishlist by Square | Zapify Wishlist Lab |
|---|---|---|
| Shopify category rank | #1(ahead) | #148 |
| Shopify App Charts | #5 on Rookies in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 24, 2025 | Apr 24, 2026 |
| Languages | 15 | 1 |
| Developer | Square Apps | Zapify Apps |
FAQ
Wishlist by Square and Zapify Wishlist Lab: common questions
- Which has better reviews, Wishlist by Square or Zapify Wishlist Lab?
- On the Shopify App Store: Wishlist by Square 5.0 from 150 reviews and Zapify Wishlist Lab 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Zapify Wishlist Lab lists 20 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for Zapify Wishlist Lab; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for Zapify Wishlist Lab. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.