Wishlist by Square vs Wonderful Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for Wonderful Wishlist.
The short answer
- On the Shopify App Store: Wishlist by Square 5.0 from 150 reviews and Wonderful Wishlist 5.0 from 1 reviews.
- Only Wonderful Wishlist lists a free plan.
- Wonderful Wishlist lists 13 features Wishlist by Square’s listing doesn’t mention, including Conversion analytics, Custom branding, Custom icons.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Automatic guest-to-account merge on logi
- · Basic Customer Account wishlist page
- · Easy no-code setup wizard
- · Guest wishlist (no login required)
- · Responsive on all devices
- · Up to 200 actions/month
Pro
- · 20000 actions per month
- · 5 language translations
- · Basic analytics dashboard
- · Custom button colors and styles
- · Everything in Free
- · Full Customer Account integration
Premium
- · 100000 actions per month
- · Add to cart directly from wishlist
- · All 13 language translations
- · Everything in Pro
- · Full analytics with trends and export (C
- · Full design customization
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLet customers create a Wishlist by saving favorite products to buy later. Wishlist by Square works out of the box—adding a customizable Wishlist button near Add to Cart and saving items automatically. Shoppers can manage their Wishlist and add items to cart anytime. You can track top saved products, Wishlist value, and shopper activity to understand buying intent.
Wonderful Wishlist helps merchants capture customer intent and improve conversions by letting shoppers save products for later. Customers can add items to their wishlist from product pages and access them anytime from the header. The app includes analytics to track wishlist activity and conversion. Easy to set up, works with most themes, and supports customizable text in multiple languages.
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- One-click wishlist button on any product or collection page
- Let customers create, organize, and share wishlists easily
- See exactly which products your customers want most
- Beautiful design that matches your brand — no code needed
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wishlist by Square |  Wonderful Wishlist |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Wishlist by Square | Wonderful Wishlist |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 150(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 1% | Not enough data |
Pricing
| Measure | Wishlist by Square | Wonderful Wishlist |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $3.75/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Wishlist by Square | Wonderful Wishlist |
|---|---|---|
| Shopify category rank | #1(ahead) | #105 |
| Shopify App Charts | #5 on Rookies in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 24, 2025 | May 8, 2026 |
| Languages | 15 | 12 |
| Developer | Square Apps | MyGreatHost Global Systems LTD |
FAQ
Wishlist by Square and Wonderful Wishlist: common questions
- Is Wishlist by Square or Wonderful Wishlist cheaper?
- Only Wonderful Wishlist lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Wishlist by Square or Wonderful Wishlist?
- On the Shopify App Store: Wishlist by Square 5.0 from 150 reviews and Wonderful Wishlist 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Wonderful Wishlist lists 13 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for Wonderful Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for Wonderful Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.