Wishlist by Square vs WL ‑ Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for WL.
The short answer
- WL lists 10 features Wishlist by Square’s listing doesn’t mention, including Conversion analytics, Custom branding, Custom icons.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Growth
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Unlimited
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
- · Unlimited saved items
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLet customers create a Wishlist by saving favorite products to buy later. Wishlist by Square works out of the box—adding a customizable Wishlist button near Add to Cart and saving items automatically. Shoppers can manage their Wishlist and add items to cart anytime. You can track top saved products, Wishlist value, and shopper activity to understand buying intent.
Shoppers often find products they want but aren't ready to buy. This app gives your store a wishlist so customers can save those products and return to purchase them later. Both logged-in customers and guests can build a wishlist from product pages, collection pages, and search results.
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Save products to a wishlist from product pages, collection cards, or search
- Send price drop emails when a saved product becomes cheaper
- Send back-in-stock emails when a saved product is available again
- Send reminder emails that bring shoppers back to products they saved
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wishlist by Square |  WL |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Wishlist by Square | WL |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 150 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 1% | Not enough data |
Pricing
| Measure | Wishlist by Square | WL |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Wishlist by Square | WL |
|---|---|---|
| Shopify category rank | #1(ahead) | #217 |
| Shopify App Charts | #5 on Rookies in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 24, 2025 | Jun 16, 2026 |
| Languages | 15 | 1 |
| Developer | Square Apps | VIAV LTD |
FAQ
Wishlist by Square and WL: common questions
- What features does each app list that the other doesn’t?
- Wishlist by Square lists 2 the others don’t mention, such as Add to cart, Favorites. WL lists 10 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for WL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Wishlist by Square, Oct 13, 2026 for WL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.