Wishlist by Square vs Wishlist : WOV
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Wishlist by Square, Feb 19, 2026 for Wishlist.
The short answer
- Wishlist by Square lists 2 features Wishlist’s listing doesn’t mention, including Multi-language, Save for later.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLet customers create a Wishlist by saving favorite products to buy later. Wishlist by Square works out of the box—adding a customizable Wishlist button near Add to Cart and saving items automatically. Shoppers can manage their Wishlist and add items to cart anytime. You can track top saved products, Wishlist value, and shopper activity to understand buying intent.
Wishlist: WOV is a lightweight app that enables a wishlist feature without requiring customers to log in. It's easy to integrate and works seamlessly with any Shopify theme.
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- One-Click Wishlist – Customers can add products to their wishlist instantly.
- Dedicated Wishlist Page – Users can view and manage their saved products.
- Shareable Wishlists – Customers can share their wishlist via a link.








All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Wishlist by Square | Wishlist |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Wishlist by Square | Wishlist |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 146 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 1% | Not enough data |
Pricing
| Measure | Wishlist by Square | Wishlist |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | Wishlist by Square | Wishlist |
|---|---|---|
| Shopify category rank | #1(ahead) | #174 |
| Shopify App Charts | #4 on Rookies in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 24, 2025 | Apr 18, 2025 |
| Languages | 15 | 1 |
| Developer | Square Apps | Ascent24 Technologies LLP |
FAQ
Wishlist by Square and Wishlist: common questions
- What features does each app list that the other doesn’t?
- Wishlist by Square lists 2 the others don’t mention, such as Multi-language, Save for later. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Wishlist by Square, Feb 19, 2026 for Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Wishlist by Square, Feb 19, 2026 for Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.





