Wishlist by Square vs Wishlist Hub

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Wishlist by Square, Oct 13, 2026 for Wishlist Hub.

The short answer

  • On the Shopify App Store: Wishlist by Square 5.0 from 146 reviews and Wishlist Hub 5.0 from 3 reviews.
  • Only Wishlist Hub lists a free plan.
  • Wishlist Hub lists 10 features Wishlist by Square’s listing doesn’t mention, including Custom branding, Custom icons, Custom layouts.

Head to head

App Store reviews

Wishlist by Square: 146
Wishlist Hub: 3
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Wishlists
  • Wishlists
Languages
  • Arabic
  • Danish
  • German
  • English
  • +11 more
  • English
Launched
Jun 24, 2025
May 8, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
13 last full month
2 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01325DecFebAprJunAugOctWishlist by Square: 5 reviews in December 2025Wishlist by Square: 1 reviews in January 2026Wishlist by Square: 12 reviews in February 2026Wishlist by Square: 21 reviews in March 2026Wishlist by Square: 14 reviews in April 2026Wishlist by Square: 10 reviews in May 2026Wishlist by Square: 12 reviews in June 2026Wishlist by Square: 9 reviews in July 2026Wishlist by Square: 17 reviews in August 2026Wishlist by Square: 11 reviews in September 2026Wishlist by Square: 13 reviews in October 2026Wishlist Hub: 2 reviews in May 2026Wishlist Hub: 2 reviews in August 2026
Wishlist by SquareWishlist HubCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $14.99/month
Plans
Free
Free PlanFree
  • · 50 wishlist customers
  • · Analytics & easy setup
  • · Floating wishlist button
  • · Guest & member wishlists
  • · Popup & full-page wishlist
  • · Social sharing support
Premier Plan$7.99/month
5-day free trial
  • · 300 wishlist customers
  • · Custom social share icons
  • · GA & Facebook Pixel support
  • · Multiple wishlists support
  • · Transfer items between lists
  • · Trending products widget
Ultimate Plan$14.99/month
5-day free trial
  • · Custom heart icons
  • · Multi-language support
  • · Priority support (12h)
  • · Public & private lists
  • · Shared wishlists
  • · Unlimited customers
Coverage
4 of 14 features29%
14 of 14 features100%
Unique strengths
—
  • Custom branding
  • Custom icons
  • Custom layouts
  • Dashboard
  • +6 more
Wishlists
29%4/14
100%14/14
Customization
25%1/4
100%4/4
List management
17%1/6
100%6/6
List types
50%2/4
100%4/4
0410onlybothonly
Wishlist by SquareWishlist Hub14 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Let customers create a Wishlist by saving favorite products to buy later. Wishlist by Square works out of the box—adding a customizable Wishlist button near Add to Cart and saving items automatically. Shoppers can manage their Wishlist and add items to cart anytime. You can track top saved products, Wishlist value, and shopper activity to understand buying intent.

Wishlist Hub lets customers save products to named wishlists and return to purchase them later. It works for both guest and logged-in customers with no account required. Guests save items instantly using local storage, and their wishlist syncs automatically when they log in.

Key points
  • Let shoppers save products for later with a one-click Wishlist button
  • Works without customer accounts — saves and tracks products automatically
  • Customers manage saved items and add to cart from the Wishlist page
  • Customize text, colors, icons, and placement to match your brand store
  • Save products to named wishlists and return to buy them later
  • Works for guest and logged-in customers with no account needed
  • Floating wishlist counter and heart icons on collection pages
  • Customise button colours, styles, and labels to match your brand
Screenshots
Add Wishlist buttons next to Add to Cart for future sales
With Square Wishlists visitors can save favorites instantlyHelp shoppers pick up where they left off with WishlistsTrack saved items, total value, and top products
Wishlist Hub app interface showing wishlist features for Shopify
Wishlist hub popup with add to cartWishlist Hub product card with Add to Cart and wishlist buttonWishlist Hub settings showing button style customisation options

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureWishlist by SquareWishlist Hub
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureWishlist by SquareWishlist Hub
App Store rating5.0 ★5.0 ★
App Store reviews146(ahead)3
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more in1%Not enough data

Pricing

MeasureWishlist by SquareWishlist Hub
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$7.99/month
Longest free trialNot listed5 days
Plans listedNot published3

Listing

MeasureWishlist by SquareWishlist Hub
Shopify category rank#1(ahead)in Wishlists#71in Wishlists
Shopify App Charts#4 on Rookies in WishlistsNot on this week’s charts
Built for ShopifyYesNo
LaunchedJun 24, 2025May 8, 2026
Languages15Arabic, Danish, German1English
DeveloperSquare AppsSpiderWares

FAQ

Wishlist by Square and Wishlist Hub: common questions

Is Wishlist by Square or Wishlist Hub cheaper?
Only Wishlist Hub lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Wishlist by Square or Wishlist Hub?
On the Shopify App Store: Wishlist by Square 5.0 from 146 reviews and Wishlist Hub 5.0 from 3 reviews.
What features does each app list that the other doesn’t?
Wishlist Hub lists 10 the others don’t mention, such as Custom branding, Custom icons, Custom layouts, Dashboard. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Wishlist by Square, Oct 13, 2026 for Wishlist Hub; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Wishlist by Square, Oct 13, 2026 for Wishlist Hub. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.