Wishl Favorites Wishlist vs WL ‑ Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for Wishl Favorites Wishlist, Oct 13, 2026 for WL.
The short answer
- Paid plans start at $9.99/month for Wishl Favorites Wishlist and $4.99/month for WL.
- WL lists 12 features Wishl Favorites Wishlist’s listing doesn’t mention, including Conversion analytics, Custom branding, Custom icons.
Head to head
Let your customers keep a wishlist and keep them coming back!
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Up to 2,000 new wishlists per month + email reminders.
Premium
- · Up to 4,000 new wishlists per month + 2,000 email reminders.
Premium Plus
- · Up to 22,000 new wishlists per month + 6,000 email reminders.
Starter
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Growth
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Unlimited
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
- · Unlimited saved items
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWishl App enhances the shopping experience and builds customer loyalty. Shoppers can start a wishlist with one click, and sign up to save it permanently. Sharing is easy, and notes allow for annotations. Mobile-responsive design and price drop tracking provide added convenience. Wishlist email reminders keep customers engaged and can help close more sales.
Shoppers often find products they want but aren't ready to buy. This app gives your store a wishlist so customers can save those products and return to purchase them later. Both logged-in customers and guests can build a wishlist from product pages, collection pages, and search results.
- Save products to a wishlist from product pages, collection cards, or search
- Send price drop emails when a saved product becomes cheaper
- Send back-in-stock emails when a saved product is available again
- Send reminder emails that bring shoppers back to products they saved
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wishl Favorites Wishlist |  WL |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Wishl Favorites Wishlist | WL |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 29 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Wishl Favorites Wishlist | WL |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month | $4.99/month(ahead) |
| Longest free trial | 15 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Wishl Favorites Wishlist | WL |
|---|---|---|
| Shopify category rank | #237 | #217(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 16, 2015 | Jun 16, 2026 |
| Languages | 1 | 1 |
| Developer | Golden Rule Ventures | VIAV LTD |
FAQ
Wishl Favorites Wishlist and WL: common questions
- Is Wishl Favorites Wishlist or WL cheaper?
- Paid plans start at $9.99/month for Wishl Favorites Wishlist and $4.99/month for WL. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- WL lists 12 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for Wishl Favorites Wishlist, Oct 13, 2026 for WL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for Wishl Favorites Wishlist, Oct 13, 2026 for WL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.