Wishcraft: Ultimate Wishlist vs XB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- XB Wishlist is detected on 1316× as many Shopify stores as Wishcraft: 1,316 vs 1 as of Nov 5, 2026.
- On the Shopify App Store: Wishcraft 5.0 from 2 reviews and XB Wishlist 4.8 from 63 reviews.
- Both list a free plan. Paid plans start at $12.99/month for Wishcraft and $11.95/month for XB Wishlist.
- XB Wishlist lists 5 features Wishcraft’s listing doesn’t mention, including Custom branding, Custom icons, Dashboard.
Head to head
- United Kingdom
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Limited analytics
- · No customer notifications
- · No integrations
- · No merchant notifications
- · Unlimited wishlist adds
Premium
- · Checkout extensions (Shopify Plus only)
- · Full analytics
- · Full customer notifications
- · Full merchant notifications
- · Unlimited wishlist adds
Free
- · Basic analytics
- · Basic wishlist page
- · Export/Import wishlists (CSV)
- · Guest wishlist (no login required)
- · Multiwishlist
- · Save for Later in cart
Basic
- · Advanced analytics
- · Advanced styling
- · Back-in-stock email alerts
- · Everything in Free
- · Multi-language support
- · Price drop notifications
Pro
- · Advanced email marketing
- · Collaborator wishlist
- · Everything in Basic
- · Product recommendations
- · Shopify POS integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWishlist lets browsers save products they're interested in, but are not ready to buy yet, keeping them engaged with the store between visits. The app helps customer retention and engagement - merchants can send reminders of saved products, or price drop alerts, to assist with sales. It also provides insights into customer and prospective customer behaviour.
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.
- Customers can save products to their wishlist, ready to buy later.
- Merchants can send reminders or price drop alerts to assist with sales.
- Capture shopper intent to for insights and improved inventory management.
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wishcraft |  XB Wishlist |
|---|---|---|
| Detected stores | 1 | 1,316(ahead) |
| Net store change, 28 days | 0 | +6 |
| Stores added, 28 days | Not enough data | 29 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Furniture | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United Kingdom | United States, India, United Kingdom |
Reviews
| Measure | Wishcraft | XB Wishlist |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 2 | 63(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Wishcraft | XB Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $12.99/month | $11.95/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Wishcraft | XB Wishlist |
|---|---|---|
| Shopify category rank | Not enough data | #13 |
| Shopify App Charts | Not on this week’s charts | #9 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Aug 19, 2024 | Sep 4, 2024 |
| Languages | 1 | 1 |
| Developer | Intrada | XB |
FAQ
Wishcraft and XB Wishlist: common questions
- Which is more popular, Wishcraft or XB Wishlist?
- XB Wishlist is detected on 1316× as many Shopify stores as Wishcraft: 1,316 vs 1 as of Nov 5, 2026.
- Is Wishcraft or XB Wishlist cheaper?
- Both list a free plan. Paid plans start at $12.99/month for Wishcraft and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Wishcraft or XB Wishlist?
- On the Shopify App Store: Wishcraft 5.0 from 2 reviews and XB Wishlist 4.8 from 63 reviews.
- What features does each app list that the other doesn’t?
- Wishcraft lists 4 the others don’t mention, such as Conversion analytics, Email sharing, Gift registry, Multiple lists. XB Wishlist lists 5 the others don’t mention, such as Custom branding, Custom icons, Dashboard, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.