Wishcraft: Ultimate Wishlist vs WishlistSuite Smart Wishlist

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.

The short answer

  • WishlistSuite Smart Wishlist is detected on 134× as many Shopify stores as Wishcraft: 134 vs 1 as of Nov 5, 2026.
  • On the Shopify App Store: Wishcraft 5.0 from 2 reviews and WishlistSuite Smart Wishlist 5.0 from 41 reviews.
  • Only Wishcraft lists a free plan.
  • WishlistSuite Smart Wishlist lists 9 features Wishcraft’s listing doesn’t mention, including Custom branding, Custom icons, Custom registry.

Head to head

Detected stores

Wishcraft: 1
WishlistSuite Smart Wishlist: 134

App Store reviews

Wishcraft: 2
WishlistSuite Smart Wishlist: 41

Stores added, 28 days

Wishcraft: —
WishlistSuite Smart Wishlist: 15
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Wishlists
  • Wishlists
  • Email marketing
Languages
  • English
  • German
  • French
  • Spanish
  • Italian
  • +20 more
Launched
Aug 19, 2024
Dec 4, 2024
Built for Shopify
Not badged
Built for Shopify
Reviews per month
1 last full month
3 last full month
Detected stores
1active installs
  • 34 St John Ltd
134active installs
  • My Little Cakepop, llc
  • Scholar's Choice
  • Only Japan Vinyl
  • Fashion Closet Clothing
  • 9skin India
+129 more
Most common store size
1,001-5,000 products100%
1,001-5,000 products22%
Top countries
  • United Kingdom100%
  • United States16%
  • Australia7%
  • India4%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01020DecJulAprJunAugOctWishcraft: Ultimate Wishlist: 1 reviews in June 2025Wishcraft: Ultimate Wishlist: 1 reviews in July 2025WishlistSuite Smart Wishlist: 1 reviews in December 2024WishlistSuite Smart Wishlist: 11 reviews in March 2026WishlistSuite Smart Wishlist: 7 reviews in April 2026WishlistSuite Smart Wishlist: 4 reviews in May 2026WishlistSuite Smart Wishlist: 3 reviews in June 2026WishlistSuite Smart Wishlist: 2 reviews in July 2026WishlistSuite Smart Wishlist: 7 reviews in August 2026WishlistSuite Smart Wishlist: 8 reviews in September 2026WishlistSuite Smart Wishlist: 3 reviews in October 2026
WishcraftWishlistSuite Smart WishlistCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $12.99/month
—
Plans
FreeFree
  • · Limited analytics
  • · No customer notifications
  • · No integrations
  • · No merchant notifications
  • · Unlimited wishlist adds
Premium$12.99/month
7-day free trial
  • · Checkout extensions (Shopify Plus only)
  • · Full analytics
  • · Full customer notifications
  • · Full merchant notifications
  • · Unlimited wishlist adds
Free
Coverage
13 of 22 features59%
22 of 22 features100%
Unique strengths
—
  • Custom branding
  • Custom icons
  • Custom registry
  • Dashboard
  • +5 more
Wishlists
59%13/22
100%22/22
Customization
38%3/8
100%8/8
List management
75%6/8
100%8/8
List types
67%4/6
100%6/6
0139onlybothonly
WishcraftWishlistSuite Smart Wishlist22 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Shopify Flow
  • Klaviyo
  • Flow
—
How it sells itself

Wishlist lets browsers save products they're interested in, but are not ready to buy yet, keeping them engaged with the store between visits. The app helps customer retention and engagement - merchants can send reminders of saved products, or price drop alerts, to assist with sales. It also provides insights into customer and prospective customer behaviour.

Every save is a signal. WishlistSuite is a Wishlist App & AI conversion suite that turns shopper interest into revenue by connecting what customers save, browse & want next. Capture demand with wishlist, guest wishlist, Save for Later & Smart Save. Personalize discovery with AI recommendations, Customers Also Saved & Browsing History.

Key points
  • Customers can save products to their wishlist, ready to buy later.
  • Merchants can send reminders or price drop alerts to assist with sales.
  • Capture shopper intent to for insights and improved inventory management.
  • Save items from product, collection, and home pages to increase engagement.
  • Boost AOV with AI-powered "Customers Also Saved" product recommendation widget
  • Reduce abandonment by letting shoppers move cart items to a guest wishlist.
  • Enable guest wishlists so shoppers can save favorite items without an account
Screenshots
Keep visitors engaged by letting customers save for later
Improve marketing and inventory management using app insightsIncrease sales and customer retention with WishlistShopify store showing wishlist with products added
save for later guest wishlist reduce cart abandonment
save for later guest wishlist reduce cart abandonmentWishlistSuite - Wishlist App Featured ImageWishlistSuite - Wishlist App Featured Image

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureWishcraftWishlistSuite Smart Wishlist
Detected stores1as of Nov 5, 2026134(ahead)as of Nov 5, 2026
Net store change, 28 days0estimated+12estimated
Stores added, 28 daysNot enough data15new and returning
Big-brand shareNot enough dataNot enough data
Top store categoriesFurnitureApparel & Accessories, Home & Garden, Health & Beauty
Top store countriesUnited KingdomUnited States, Australia, India

Reviews

MeasureWishcraftWishlistSuite Smart Wishlist
App Store rating5.0 ★5.0 ★
App Store reviews241(ahead)
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough data3%

Pricing

MeasureWishcraftWishlistSuite Smart Wishlist
Free planYesNot listed
Lowest paid monthly plan$12.99/monthNo monthly plan listed
Longest free trial7 daysNot listed
Plans listed2Not published

Listing

MeasureWishcraftWishlistSuite Smart Wishlist
Shopify category rankNot enough data#8in Wishlists
Shopify App ChartsNot on this week’s charts#20 in Wishlists
Built for ShopifyNoYes
LaunchedAug 19, 2024Dec 4, 2024
Languages1English24German, French, Spanish
DeveloperIntradaSimpleSuite

FAQ

Wishcraft and WishlistSuite Smart Wishlist: common questions

Which is more popular, Wishcraft or WishlistSuite Smart Wishlist?
WishlistSuite Smart Wishlist is detected on 134× as many Shopify stores as Wishcraft: 134 vs 1 as of Nov 5, 2026.
Is Wishcraft or WishlistSuite Smart Wishlist cheaper?
Only Wishcraft lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Wishcraft or WishlistSuite Smart Wishlist?
On the Shopify App Store: Wishcraft 5.0 from 2 reviews and WishlistSuite Smart Wishlist 5.0 from 41 reviews.
What features does each app list that the other doesn’t?
WishlistSuite Smart Wishlist lists 9 the others don’t mention, such as Custom branding, Custom icons, Custom registry, Dashboard. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.