Wishcraft: Ultimate Wishlist vs Wishlist ‑ Wishify

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.

The short answer

  • Wishlist is detected on 1793× as many Shopify stores as Wishcraft: 1,793 vs 1 as of Nov 5, 2026.
  • On the Shopify App Store: Wishcraft 5.0 from 2 reviews and Wishlist 4.9 from 218 reviews.
  • Both list a free plan. Paid plans start at $12.99/month for Wishcraft and $5.99/month for Wishlist.
  • Wishcraft lists 5 features Wishlist’s listing doesn’t mention, including Conversion analytics, Gift registry, Multiple lists.

Head to head

Detected stores

Wishcraft: 1
Wishlist: 1,793

App Store reviews

Wishcraft: 2
Wishlist: 218

Stores added, 28 days

Wishcraft: —
Wishlist: 4
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Wishlist - Allow users to create a Wishlist of favorite items

Developer
Categories
  • Wishlists
  • Wishlists
Languages
  • English
  • English
Launched
Aug 19, 2024
Aug 27, 2018
Built for Shopify
Not badged
Built for Shopify
Reviews per month
1 last full month
2 last full month
Detected stores
1active installs
  • 34 St John Ltd
1,793active installs
  • Al Rugaib Furniture
  • OHLIGUER
  • Lonbali
  • Jessica Simpson
  • Senita Athletics
+1,788 more
Most common store size
1,001-5,000 products100%
201-500 products19%
Top countries
  • United Kingdom100%
  • United States32%
  • United Kingdom9%
  • Australia6%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035MayJulOctDecMarMayJulWishcraft: Ultimate Wishlist: 1 reviews in June 2025Wishcraft: Ultimate Wishlist: 1 reviews in July 2025Wishlist ‑ Wishify: 1 reviews in May 2025Wishlist ‑ Wishify: 1 reviews in June 2025Wishlist ‑ Wishify: 1 reviews in September 2025Wishlist ‑ Wishify: 1 reviews in October 2025Wishlist ‑ Wishify: 1 reviews in November 2025Wishlist ‑ Wishify: 1 reviews in December 2025Wishlist ‑ Wishify: 1 reviews in February 2026Wishlist ‑ Wishify: 1 reviews in March 2026Wishlist ‑ Wishify: 1 reviews in April 2026Wishlist ‑ Wishify: 4 reviews in May 2026Wishlist ‑ Wishify: 2 reviews in June 2026Wishlist ‑ Wishify: 2 reviews in July 2026
WishcraftWishlistCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $12.99/month
From $0 to $29.99/month
Plans
FreeFree
  • · Limited analytics
  • · No customer notifications
  • · No integrations
  • · No merchant notifications
  • · Unlimited wishlist adds
Premium$12.99/month
7-day free trial
  • · Checkout extensions (Shopify Plus only)
  • · Full analytics
  • · Full customer notifications
  • · Full merchant notifications
  • · Unlimited wishlist adds
Free PlanFree
  • · Customize color, text of wishlist button
  • · Only FREE app setup
  • · Up to 100 Wishlist items/month for store
  • · Wishlist page in main menu
Professional Plan$5.99/month
7-day free trial
  • · 1000 wishlist items/month
  • · Customize app colors
  • · Export data
  • · Guest wishlist
  • · Heart icon in header
  • · Share wishlist
Premium Plan$12.99/month
7-day free trial
  • · All features of Professional plan
  • · Full reports
  • · Up to 3000 wishlist items / mo for store
Advanced Plan$29.99/month
7-day free trial
  • · All features of Professional plan
  • · Automatic wishlist reminder emails
  • · Up to 10,000 wishlist items / month
Coverage
13 of 15 features87%
10 of 15 features67%
Unique strengths
  • Conversion analytics
  • Gift registry
  • Multiple lists
  • Price alerts
  • +1 more
  • Dashboard
  • Public wishlist
Wishlists
87%13/15
67%10/15
Customization
100%3/3
33%1/3
List management
86%6/7
71%5/7
List types
80%4/5
80%4/5
582onlybothonly
WishcraftWishlist15 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Wishcraft5.0(2)Wishlist4.9(218)
Works with also listed by another
  • Checkout
  • Shopify Flow
  • Klaviyo
  • Flow
  • Checkout
How it sells itself

Wishlist lets browsers save products they're interested in, but are not ready to buy yet, keeping them engaged with the store between visits. The app helps customer retention and engagement - merchants can send reminders of saved products, or price drop alerts, to assist with sales. It also provides insights into customer and prospective customer behaviour.

Trusted by merchants worldwide, this Wishlist app helps boost sales and bring shoppers back to your store. Customers can save favorite products, share their Wishlist by email, Facebook, WhatsApp, or Twitter, and return anytime to complete their purchase. It works across devices, so shoppers can pick up where they left off.

Key points
  • Customers can save products to their wishlist, ready to buy later.
  • Merchants can send reminders or price drop alerts to assist with sales.
  • Capture shopper intent to for insights and improved inventory management.
  • Unleash the power of wishlist to increase sales and conversion.
  • Customers can share wishlist via social platforms in 1 click to their friends.
  • Easily customize Wishlist button, icon & email reminder feature
Screenshots
Keep visitors engaged by letting customers save for later
Improve marketing and inventory management using app insightsIncrease sales and customer retention with WishlistShopify store showing wishlist with products added
Zooomy Wishlist
Zooomy WishlistZooomy WishlistZooomy Wishlist

Installed with

Wishcraft5.0(2)Wishlist4.9(218)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureWishcraftWishlist
Detected stores1as of Nov 5, 20261,793(ahead)as of Nov 5, 2026
Net store change, 28 days0estimated−8estimated
Stores added, 28 daysNot enough data4new and returning
Big-brand shareNot enough data15%of stores of known size
Top store categoriesFurnitureApparel & Accessories, Home & Garden, Health & Beauty
Top store countriesUnited KingdomUnited States, United Kingdom, Australia

Reviews

MeasureWishcraftWishlist
App Store rating5.0 ★(ahead)4.9 ★
App Store reviews2218(ahead)
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureWishcraftWishlist
Free planYesYes
Lowest paid monthly plan$12.99/month$5.99/month(ahead)
Longest free trial7 days7 days
Plans listed24

Listing

MeasureWishcraftWishlist
Shopify category rankNot enough data#29in Wishlists
Shopify App ChartsNot on this week’s charts#7 in Wishlists
Built for ShopifyNoYes
LaunchedAug 19, 2024Aug 27, 2018
Languages1English1English
DeveloperIntradaZooomy

FAQ

Wishcraft and Wishlist: common questions

Which is more popular, Wishcraft or Wishlist?
Wishlist is detected on 1793× as many Shopify stores as Wishcraft: 1,793 vs 1 as of Nov 5, 2026.
Is Wishcraft or Wishlist cheaper?
Both list a free plan. Paid plans start at $12.99/month for Wishcraft and $5.99/month for Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Wishcraft or Wishlist?
On the Shopify App Store: Wishcraft 5.0 from 2 reviews and Wishlist 4.9 from 218 reviews.
What features does each app list that the other doesn’t?
Wishcraft lists 5 the others don’t mention, such as Conversion analytics, Gift registry, Multiple lists, Price alerts. Wishlist lists 2 the others don’t mention, such as Dashboard, Public wishlist. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.