Wholesale Pilot vs Wholesaler
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only Wholesale Pilot lists a free plan. Paid plans start at $29/month for Wholesale Pilot and $20/month for Wholesaler.
- Wholesaler lists 9 features Wholesale Pilot’s listing doesn’t mention, including Customer groups, Customer tagging, Discount codes.
Head to head
Early Access
- · AI emails ready to send in seconds
- · AI wholesale account manager
- · Follow up on unpaid invoices
- · Free for early users
- · Spot at-risk stores before they churn
- · Stay on top of wholesale accounts
Pro
- · AI emails ready to send in seconds
- · AI wholesale account manager
- · Follow up on unpaid invoices
- · Increase reorder frequency
- · Spot at-risk stores before they churn
- · Stay on top of wholesale accounts
Wholesaler
- · Access to all features
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWholesale Pilot helps Shopify merchants manage B2B wholesale accounts in one place. Import your store list or track tagged wholesale orders automatically. The dashboard shows revenue, AR, and store health at a glance. AI generates personalized email drafts, account briefs, and campaign ideas based on each store's ordering patterns.
Want to use your existing Shopify store to display and sell your products B2B? We've made a toolbox with all the most essential tools for you to get started selling in a matter of minutes, not weeks. Enjoy features like segmenting companies and sending out payment reminders.
- See which stores stopped ordering and get nudged to follow up
- Stores are ranked into tiers so you know who your top accounts are
- Track who owes you money, who's reordering, and who needs attention
- Suggested reorders based on what each store bought before and when
- Start selling your product catalogue B2B via your normal store in just minutes
- Send out personalized notifications on every step of your customer's journey
- Segment companies directly from your Shopify customers and gain full control
- Hide, show, rename and move payment & delivery options in your checkout for B2B







All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Wholesale Pilot | Wholesaler |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Wholesale Pilot | Wholesaler |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Wholesale Pilot | Wholesaler |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | $20/month(ahead) |
| Longest free trial | 7 days | 30 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Wholesale Pilot | Wholesaler |
|---|---|---|
| Shopify category rank | #212 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 30, 2026 | Sep 13, 2024 |
| Languages | 1 | 1 |
| Developer | Birdfish | INUX CO |
FAQ
Wholesale Pilot and Wholesaler: common questions
- Is Wholesale Pilot or Wholesaler cheaper?
- Only Wholesale Pilot lists a free plan. Paid plans start at $29/month for Wholesale Pilot and $20/month for Wholesaler. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Wholesale Pilot lists 3 the others don’t mention, such as Bulk processing, Manual orders, Volume discounts. Wholesaler lists 9 the others don’t mention, such as Customer groups, Customer tagging, Discount codes, Order limits. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.





