Wholesale Pilot vs Wholesaler

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only Wholesale Pilot lists a free plan. Paid plans start at $29/month for Wholesale Pilot and $20/month for Wholesaler.
  • Wholesaler lists 9 features Wholesale Pilot’s listing doesn’t mention, including Customer groups, Customer tagging, Discount codes.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Wholesale
  • Wholesale
Languages
  • English
  • English
Launched
Apr 30, 2026
Sep 13, 2024
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $29/month
$20/month
Plans
Early AccessFree
  • · AI emails ready to send in seconds
  • · AI wholesale account manager
  • · Follow up on unpaid invoices
  • · Free for early users
  • · Spot at-risk stores before they churn
  • · Stay on top of wholesale accounts
Pro$29/month
7-day free trial
  • · AI emails ready to send in seconds
  • · AI wholesale account manager
  • · Follow up on unpaid invoices
  • · Increase reorder frequency
  • · Spot at-risk stores before they churn
  • · Stay on top of wholesale accounts
Wholesaler$20/month
30-day free trial
  • · Access to all features
Coverage
7 of 16 features44%
13 of 16 features81%
Unique strengths
  • Bulk processing
  • Manual orders
  • Volume discounts
  • Customer groups
  • Customer tagging
  • Discount codes
  • Order limits
  • +5 more
Wholesale
44%7/16
81%13/16
Order management
57%4/7
71%5/7
Pricing options
33%3/9
89%8/9
349onlybothonly
Wholesale PilotWholesaler16 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Wholesale Pilot helps Shopify merchants manage B2B wholesale accounts in one place. Import your store list or track tagged wholesale orders automatically. The dashboard shows revenue, AR, and store health at a glance. AI generates personalized email drafts, account briefs, and campaign ideas based on each store's ordering patterns.

Want to use your existing Shopify store to display and sell your products B2B? We've made a toolbox with all the most essential tools for you to get started selling in a matter of minutes, not weeks. Enjoy features like segmenting companies and sending out payment reminders.

Key points
  • See which stores stopped ordering and get nudged to follow up
  • Stores are ranked into tiers so you know who your top accounts are
  • Track who owes you money, who's reordering, and who needs attention
  • Suggested reorders based on what each store bought before and when
  • Start selling your product catalogue B2B via your normal store in just minutes
  • Send out personalized notifications on every step of your customer's journey
  • Segment companies directly from your Shopify customers and gain full control
  • Hide, show, rename and move payment & delivery options in your checkout for B2B
Screenshots
Wholesale Pilot dashboard view screenshot
Wholesale Pilot account overview view screenshotWholesale Pilot store overview view screenshot
Manage companies, order minimums & company segments
Your wholesale solution on ShopifyRequest forms, discounts & notificationsOrder forms, B2B checkout optimization & statistics

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureWholesale PilotWholesaler
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureWholesale PilotWholesaler
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureWholesale PilotWholesaler
Free planYesNot listed
Lowest paid monthly plan$29/month$20/month(ahead)
Longest free trial7 days30 days
Plans listed21

Listing

MeasureWholesale PilotWholesaler
Shopify category rank#212in WholesaleNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedApr 30, 2026Sep 13, 2024
Languages1English1English
DeveloperBirdfishINUX CO

FAQ

Wholesale Pilot and Wholesaler: common questions

Is Wholesale Pilot or Wholesaler cheaper?
Only Wholesale Pilot lists a free plan. Paid plans start at $29/month for Wholesale Pilot and $20/month for Wholesaler. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Wholesale Pilot lists 3 the others don’t mention, such as Bulk processing, Manual orders, Volume discounts. Wholesaler lists 9 the others don’t mention, such as Customer groups, Customer tagging, Discount codes, Order limits. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.