WhatFlow WhatsApp Business API vs WhatHub – Order Automation
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for WhatFlow WhatsApp Business API, Oct 13, 2026 for WhatHub.
The short answer
- On the Shopify App Store: WhatFlow WhatsApp Business API 5.0 from 95 reviews and WhatHub 5.0 from 3 reviews.
- Paid plans start at $4.99/month for WhatFlow WhatsApp Business API and $4.98/month for WhatHub.
- WhatFlow WhatsApp Business API lists 12 features WhatHub’s listing doesn’t mention, including APIs, Chat assignment, Chat flows.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Automated Order Fulfillment Alerts
- · Custom WhatsApp Message Templates
- · Live Delivery & Read Rate Analytics
- · Meta Business API Integration
- · Smart Auto-Reply Rules
- · Template Library with Quick Setup
Starter
- · Automated Order Fulfillment Alerts
- · Custom WhatsApp Message Templates
- · Live Delivery & Read Rate Analytics
- · Meta Business API Integration
- · Smart Auto-Reply Rules
- · Template Library with Quick Setup
Plus
- · Automated Order Fulfillment Alerts
- · Custom WhatsApp Message Templates
- · Live Delivery & Read Rate Analytics
- · Meta Business API Integration
- · Smart Auto-Reply Rules
- · Template Library with Quick Setup
Growth
- · Automated Order Fulfillment Alerts
- · Custom WhatsApp Message Templates
- · Live Delivery & Read Rate Analytics
- · Meta Business API Integration
- · Smart Auto-Reply Rules
- · Template Library with Quick Setup
Scale
- · Automated Order Fulfillment Alerts
- · Custom WhatsApp Message Templates
- · Live Delivery & Read Rate Analytics
- · Meta Business API Integration
- · Smart Auto-Reply Rules
- · Template Library with Quick Setup
Ultimate
- · Automated Order Fulfillment Alerts
- · Custom WhatsApp Message Templates
- · Live Delivery & Read Rate Analytics
- · Meta Business API Integration
- · Smart Auto-Reply Rules
- · Template Library with Quick Setup
Free
- · Automated Order Tag Updates
- · Automated WhatsApp Order Confirmations
- · Connect WhatsApp using "Link a Device
- · Customizable Message Templates
- · Order Cancellation Notifications
- · Order Fulfillment Notifications
Essential
- · Automated Order Tag Updates
- · Automated WhatsApp Order Confirmations
- · Connect WhatsApp using "Link a Device"
- · Customizable Message Templates
- · Order Cancellation Notifications
- · Order Fulfillment Notifications
Premier
- · Automated Order Tag Updates
- · Automated WhatsApp Order Confirmations
- · Connect WhatsApp using "Link a Device"
- · Customizable Message Templates
- · Order Cancellation Notifications
- · Order Fulfillment Notifications
Elite
- · Automated Order Tag Updates
- · Automated WhatsApp Order Confirmations
- · Connect WhatsApp using "Link a Device"
- · Customizable Message Templates
- · Order Cancellation Notifications
- · Order Fulfillment Notifications
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWhen customers miss order updates you lose trust and sales. WhatFlow links your Shopify store to the official WhatsApp Business API. Send order confirmations, paid and fulfillment updates, and shipping tracking. Recover abandoned carts with checkout reminders and back-in-stock alerts. Run targeted broadcasts and schedule templates mapped to Shopify data.
What Hub simplifies post-purchase communication by automating order confirmations, abandoned checkout reminders, fulfillment updates, and cancellations through WhatsApp. Using WhatsApp’s “Link a Device” feature, merchants can easily connect their own number without complex API setups.
- Order Confirmation: Auto-send order confirmations instantly via WhatsApp.
- Cart Recovery: Recover lost sales with smart, automated checkout reminders.
- Shipping Alerts: Provide real-time shipping and delivery updates via WhatsApp.
- Back-in-Stock: Notify customers instantly when products are back in stock.
- Send order confirmations, fulfillment updates, and abandoned cart reminders
- Edit and personalize message content to match your brand voice
- Track message delivery, response status, and automatically tag orders
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  WhatFlow WhatsApp Business API |  WhatHub |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | WhatFlow WhatsApp Business API | WhatHub |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 95(ahead) | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | WhatFlow WhatsApp Business API | WhatHub |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $4.99/month | $4.98/month(ahead) |
| Longest free trial | 7 days | 3 days |
| Plans listed | 6 | 4 |
Listing
| Measure | WhatFlow WhatsApp Business API | WhatHub |
|---|---|---|
| Shopify category rank | #15 | Not enough data |
| Shopify App Charts | #14 on Rookies in Chat | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Aug 18, 2025 |
| Languages | 1 | 1 |
| Developer | Scrptble | AutoCommerce |
FAQ
WhatFlow WhatsApp Business API and WhatHub: common questions
- Is WhatFlow WhatsApp Business API or WhatHub cheaper?
- Paid plans start at $4.99/month for WhatFlow WhatsApp Business API and $4.98/month for WhatHub. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, WhatFlow WhatsApp Business API or WhatHub?
- On the Shopify App Store: WhatFlow WhatsApp Business API 5.0 from 95 reviews and WhatHub 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- WhatFlow WhatsApp Business API lists 12 the others don’t mention, such as APIs, Chat assignment, Chat flows, Chat window. WhatHub lists 5 the others don’t mention, such as Customer segments, Fraud detection, Order updates, Real-time translation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for WhatFlow WhatsApp Business API, Oct 13, 2026 for WhatHub; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for WhatFlow WhatsApp Business API, Oct 13, 2026 for WhatHub. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.