WAX: WhatsApp & RCS Marketing vs WPP Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for WAX, Nov 7, 2026 for WPP Marketing.
The short answer
- On the Shopify App Store: WAX 4.8 from 63 reviews and WPP Marketing 3.7 from 6 reviews.
- Only WPP Marketing lists a free plan. Paid plans start at $499/month for WAX and $9.90/month for WPP Marketing.
- WPP Marketing lists 8 features WAX’s listing doesn’t mention, including Automations, Behavior tracking, Custom notifications.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · Campaign tool
- · Full access to WAX tool
- · IA Users sentiment analysis
- · Inbox and advanced dashobarding
- · Triggered scenarios with Shopify
- · VIP Support
Free
- · 30 Messages for Test
- · Automatic Import of Customers
- · No additional cost per message sent
Tracking
- · + Tracking and order delivery
- · 500 Messages for Month
- · No additional cost per message sent
- · No cart recovery
Cart Recovery
- · + Automatic recovery of abandoned carts
- · + Tracking and order delivery
- · 3000 Messages for Month
- · No additional cost per message sent
- · No bulk sends
Unlimited
- · + Automatic recovery of abandoned carts
- · + Automatic sending for segmented lists
- · + Campaign scheduling for marketing
- · + Tracking and order delivery
- · No additional cost per message sent
- · Unlimited Messages
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReach your customers where they read every message: WhatsApp and RCS. WAX syncs with Shopify to power personalised campaigns and automations that drive revenue, from welcome series and abandoned cart reminders to order tracking and win-back flows. Design rich messages with visuals, product carousels and quick-reply buttons, target the right segments using your store data, and measure sales in real time.
WhatsApp automation for professional communication with high read rates, keeping customers informed, increasing trust, and generating real sales opportunities — all automatically.
- Create engaging marketing campaigns easily and track responses and analytics
- Recover more abandoned cart with automated conversational flows
- Manage chats across teams on your desktop with our WhatsApp messaging inbox
- Create automated customer journeys thanks to our conversational flow builder
- Increase your sales and personalize the consumer experience
- Maximize the recurrence of purchases and the average ticket in your E-commerce
- Enjoy an intuitive and easy-to-integrate platform
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  WAX |  WPP Marketing |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | WAX | WPP Marketing |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 3.7 ★ |
| App Store reviews | 63(ahead) | 6 |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | WAX | WPP Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $499/month | $9.90/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | WAX | WPP Marketing |
|---|---|---|
| Shopify category rank | #17 | #130 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 28, 2023 | Aug 2, 2022 |
| Languages | 2 | 4 |
| Developer | Wax IO | iN2 LLC |
FAQ
WAX and WPP Marketing: common questions
- Is WAX or WPP Marketing cheaper?
- Only WPP Marketing lists a free plan. Paid plans start at $499/month for WAX and $9.90/month for WPP Marketing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, WAX or WPP Marketing?
- On the Shopify App Store: WAX 4.8 from 63 reviews and WPP Marketing 3.7 from 6 reviews.
- What features does each app list that the other doesn’t?
- WAX lists 6 the others don’t mention, such as A/B testing, Opt-in pop-ups, Targeting rules, Templates. WPP Marketing lists 8 the others don’t mention, such as Automations, Behavior tracking, Custom notifications, Custom tracking link. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for WAX, Nov 7, 2026 for WPP Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for WAX, Nov 7, 2026 for WPP Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.