WappEngage vs WAX: WhatsApp & RCS Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for WappEngage, Nov 4, 2026 for WAX.
The short answer
- Paid plans start at $24.99/month for WappEngage and $499/month for WAX.
- WappEngage lists 7 features WAX’s listing doesn’t mention, including Behavior tracking, Custom discount codes, Customizable widgets.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 WhatsApp subscribers
- · Automated cart recovery journey
- · Basic revenue attribution (last-touch)
- · Broadcast campaigns to custom segments
- · Email Support
- · Order confirmation & delivery notificati
Pro
- · 4-signal attribution engine (all models)
- · AI-powered segments
- · Broadcast campaigns to custom segments
- · Direct Support
- · Unique discount code generation per cust
- · Unlimited WhatsApp subscribers
Growth
- · Campaign tool
- · Full access to WAX tool
- · IA Users sentiment analysis
- · Inbox and advanced dashobarding
- · Triggered scenarios with Shopify
- · VIP Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWappEngage is a WhatsApp marketing app for Shopify. Send automated cart recovery, COD-to-prepaid nudges, and post-purchase journeys — then prove exactly which message drove which order. Our 4-signal attribution engine matches every order to its source: discount code, UTM click, pixel session, or subscriber match. See your WhatsApp ROAS, campaign revenue, and subscriber growth — all inside Shopify Admin.
Reach your customers where they read every message: WhatsApp and RCS. WAX syncs with Shopify to power personalised campaigns and automations that drive revenue, from welcome series and abandoned cart reminders to order tracking and win-back flows. Design rich messages with visuals, product carousels and quick-reply buttons, target the right segments using your store data, and measure sales in real time.
- Automated WhatsApp cart recovery with 3-step message sequences.
- 4-signal attribution — prove which WhatsApp message drove each order.
- COD-to-prepaid conversion nudges reduce returns and improve cash flow.
- Create engaging marketing campaigns easily and track responses and analytics
- Recover more abandoned cart with automated conversational flows
- Manage chats across teams on your desktop with our WhatsApp messaging inbox
- Create automated customer journeys thanks to our conversational flow builder
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  WAX | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | WAX | |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 63 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | WAX | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $24.99/month(ahead) | $499/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | WAX | |
|---|---|---|
| Shopify category rank | Not enough data | #17 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 29, 2026 | Jul 28, 2023 |
| Languages | 1 | 2 |
| Developer | Icon Pillar Digital Solutions | Wax IO |
FAQ
WappEngage and WAX: common questions
- Is WappEngage or WAX cheaper?
- Paid plans start at $24.99/month for WappEngage and $499/month for WAX. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- WappEngage lists 7 the others don’t mention, such as Behavior tracking, Custom discount codes, Customizable widgets, Discount offers. WAX lists 1 the others don’t mention, such as Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for WappEngage, Nov 4, 2026 for WAX; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for WappEngage, Nov 4, 2026 for WAX. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.