Want It ‑ Modern Wishlists vs XB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Want It, Nov 5, 2026 for XB Wishlist.
The short answer
- Both list a free plan. Paid plans start at $19.99/month for Want It and $11.95/month for XB Wishlist.
- XB Wishlist lists 14 features Want It’s listing doesn’t mention, including Add to cart, Custom branding, Custom icons.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Demand reports in the admin
- · Save products without signing in
- · Shareable wishlist links
- · Shared list page in your theme
- · Wishlist drawer on product pages
Notify
- · Back-in-stock emails
- · Everything in Free
- · Price-drop emails
- · Reminder emails
- · Weekly merchant digest
Connect
- · Attentive integration
- · Audience exports
- · Everything in Notify
- · Klaviyo integration
- · Multiple lists and registries
- · Omnisend integration
Platform
- · Everything in Connect
- · Public REST API
- · Shopify POS
Free
- · Basic analytics
- · Basic wishlist page
- · Export/Import wishlists (CSV)
- · Guest wishlist (no login required)
- · Multiwishlist
- · Save for Later in cart
Basic
- · Advanced analytics
- · Advanced styling
- · Back-in-stock email alerts
- · Everything in Free
- · Multi-language support
- · Price drop notifications
Pro
- · Advanced email marketing
- · Collaborator wishlist
- · Everything in Basic
- · Product recommendations
- · Shopify POS integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShoppers save products to a wishlist from any product or collection page, with or without an account. A guest's list is merged into their account the first time they sign in, so nothing is lost. Want It then emails them when a saved product is back in stock. In the admin you see which products are wanted most, and which are saved often but bought by nobody, so merchants can review their catalog.
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.
- Guests can save without an account, and keep the list when they sign up
- Back-in-stock emails for products a shopper already saved
- See which products are saved most, and which are saved but never bought
- Shareable lists, plus a full list page inside your own theme
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Want It |  XB Wishlist |
|---|---|---|
| Detected stores | Not published | 1,313 |
| Net store change, 28 days | 0 | +6 |
| Stores added, 28 days | Not enough data | 29 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, India, United Kingdom |
Reviews
| Measure | Want It | XB Wishlist |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 63 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Want It | XB Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19.99/month | $11.95/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Want It | XB Wishlist |
|---|---|---|
| Shopify category rank | #35 | #13 |
| Shopify App Charts | Not on this week’s charts | #9 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Sep 18, 2026 | Sep 4, 2024 |
| Languages | 1 | 1 |
| Developer | Swonie Creative Design | XB |
FAQ
Want It and XB Wishlist: common questions
- Is Want It or XB Wishlist cheaper?
- Both list a free plan. Paid plans start at $19.99/month for Want It and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- XB Wishlist lists 14 the others don’t mention, such as Add to cart, Custom branding, Custom icons, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Want It, Nov 5, 2026 for XB Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Want It, Nov 5, 2026 for XB Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.