Want It ‑ Modern Wishlists vs WC Wishlist & Back in Stock
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Want It, Nov 5, 2026 for WC Wishlist & Back in Stock.
The short answer
- Only Want It lists a free plan. Paid plans start at $19.99/month for Want It and $4.99/month for WC Wishlist & Back in Stock.
- WC Wishlist & Back in Stock lists 32 features Want It’s listing doesn’t mention, including Add to cart, Alert settings, Auto-alerts.
Head to head
Increase sales with Wishlist & Auto Email Reminder
- United States
- Australia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Demand reports in the admin
- · Save products without signing in
- · Shareable wishlist links
- · Shared list page in your theme
- · Wishlist drawer on product pages
Notify
- · Back-in-stock emails
- · Everything in Free
- · Price-drop emails
- · Reminder emails
- · Weekly merchant digest
Connect
- · Attentive integration
- · Audience exports
- · Everything in Notify
- · Klaviyo integration
- · Multiple lists and registries
- · Omnisend integration
Platform
- · Everything in Connect
- · Public REST API
- · Shopify POS
Basic
- · Advanced analytics
- · Automated reminders
- · Back in Stock, Price Drop, Restock Alert
- · Export/Import wishlists (CSV)
- · Guest, Multi-Wishlist & Save For Later
- · Share via social media
Pro
- · Advanced analytics
- · Automated reminders
- · Back in Stock, Price Drop, Restock Alert
- · Export/Import wishlists (CSV)
- · Guest, Multi-Wishlist & Save For Later
- · Share via social media
Advance
- · Advanced analytics
- · Automated reminders
- · Back in Stock, Price Drop, Restock Alert
- · Export/Import wishlists (CSV)
- · Guest, Multi-Wishlist & Save For Later
- · Share via social media
Enterprise
- · AI Email Template Generator
- · AI-Powered Analytics
- · Advanced Plan Features+
- · Back in Stock Data Export
- · Dedicated Priority Support
- · Headless & API Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShoppers save products to a wishlist from any product or collection page, with or without an account. A guest's list is merged into their account the first time they sign in, so nothing is lost. Want It then emails them when a saved product is back in stock. In the admin you see which products are wanted most, and which are saved often but bought by nobody, so merchants can review their catalog.
Empower your customers to save their favorite products for future purchases. Boost sales effortlessly with our Guest wishlist, Multiple wishlist, and Share Wishlist features. Stay ahead of the competition by utilizing Price Drop, Restock, and Back in Stock alerts to entice customers and drive up sales and order revenue. Auto Email Reminders feature enhances AOV by keeping customers engaged.
- Guests can save without an account, and keep the list when they sign up
- Back-in-stock emails for products a shopper already saved
- See which products are saved most, and which are saved but never bought
- Shareable lists, plus a full list page inside your own theme
- Let customers wishlist their favorite products for later purchases.
- Display wishlist icon on Home, Collection & Product pages to boost conversion.
- Price Drop, Re-stock, and Back in Stock alerts, enticing shoppers to return.
- Track live update of products and users wishlist to improve performance.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Want It |  WC Wishlist & Back in Stock |
|---|---|---|
| Detected stores | Not published | 512 |
| Net store change, 28 days | 0 | +6 |
| Stores added, 28 days | Not enough data | 14 |
| Big-brand share | Not enough data | 18% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Australia, India |
Reviews
| Measure | Want It | WC Wishlist & Back in Stock |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 196 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 26% |
Pricing
| Measure | Want It | WC Wishlist & Back in Stock |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19.99/month | $4.99/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Want It | WC Wishlist & Back in Stock |
|---|---|---|
| Shopify category rank | #35 | #15 |
| Shopify App Charts | Not on this week’s charts | #15 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Sep 18, 2026 | Mar 17, 2022 |
| Languages | 1 | 1 |
| Developer | Swonie Creative Design | WebContrive LLP |
FAQ
Want It and WC Wishlist & Back in Stock: common questions
- Is Want It or WC Wishlist & Back in Stock cheaper?
- Only Want It lists a free plan. Paid plans start at $19.99/month for Want It and $4.99/month for WC Wishlist & Back in Stock. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- WC Wishlist & Back in Stock lists 32 the others don’t mention, such as Add to cart, Alert settings, Auto-alerts, Back in stock. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Want It, Nov 5, 2026 for WC Wishlist & Back in Stock; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Want It, Nov 5, 2026 for WC Wishlist & Back in Stock. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.