wa: WhatsApp Chat, WhatsApp AI vs WPP Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for wa, Nov 7, 2026 for WPP Marketing.
The short answer
- On the Shopify App Store: wa 4.8 from 97 reviews and WPP Marketing 3.7 from 6 reviews.
- Only WPP Marketing lists a free plan. Paid plans start at $17.99/month for wa and $9.90/month for WPP Marketing.
- wa lists 36 features WPP Marketing’s listing doesn’t mention, including Address validation, Cart recovery, Cross-device carts.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 WhatsApp abandoned cart reminder
- · Discount codes in WhatsApp reminders
- · Live chat help from the wava team
- · Shared wava number, billed per message
- · WhatsApp COD order confirmation
- · WhatsApp chat button on your store
Lite
- · 2 WhatsApp abandoned cart reminders
- · No wava fee per WhatsApp message
- · Send from your own WhatsApp number
- · WhatsApp AI agent: 100 replies a month
- · WhatsApp actions in Shopify Flow
- · WhatsApp back-in-stock alerts
Pro
- · 3 WhatsApp abandoned cart reminders
- · Buy extra WhatsApp AI reply packs
- · Everything in Lite, no wava fee
- · Klaviyo and Gorgias integrations
- · Send from your own WhatsApp number
- · WhatsApp AI agent: 500 replies a month
Ultimate
- · Buy extra WhatsApp AI reply packs
- · Everything in Pro
- · Follow-ups to hesitant WhatsApp shoppers
- · For Shopify Plus stores
- · Lost sales and why, in WhatsApp Results
- · WhatsApp AI agent: 2,000 replies a month
Free
- · 30 Messages for Test
- · Automatic Import of Customers
- · No additional cost per message sent
Tracking
- · + Tracking and order delivery
- · 500 Messages for Month
- · No additional cost per message sent
- · No cart recovery
Cart Recovery
- · + Automatic recovery of abandoned carts
- · + Tracking and order delivery
- · 3000 Messages for Month
- · No additional cost per message sent
- · No bulk sends
Unlimited
- · + Automatic recovery of abandoned carts
- · + Automatic sending for segmented lists
- · + Campaign scheduling for marketing
- · + Tracking and order delivery
- · No additional cost per message sent
- · Unlimited Messages
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurewava connects your WhatsApp Business number to Shopify. WhatsApp abandoned cart reminders bring shoppers back with a discount code. Order and cash on delivery (COD) confirmations and shipping updates go out on WhatsApp automatically. A WhatsApp AI agent answers your customers day and night using your products, and hands the chat to your team inbox when needed.
WhatsApp automation for professional communication with high read rates, keeping customers informed, increasing trust, and generating real sales opportunities — all automatically.
- Automated WhatsApp Recovery: Automatically send messages to customers
- Send automated messages to customers for promotions, order updates, and cart rec
- Customizable Messaging Templates: Personalize messages
- Personalize and automate your customer messages with ready-to-edit templates for
- Increase your sales and personalize the consumer experience
- Maximize the recurrence of purchases and the average ticket in your E-commerce
- Enjoy an intuitive and easy-to-integrate platform
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  wa |  WPP Marketing |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | wa | WPP Marketing |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 3.7 ★ |
| App Store reviews | 97(ahead) | 6 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | wa | WPP Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $17.99/month | $9.90/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | wa | WPP Marketing |
|---|---|---|
| Shopify category rank | #7 | #130 |
| Shopify App Charts | #12 on Pricing moves in Chat | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 31, 2024 | Aug 2, 2022 |
| Languages | 8 | 4 |
| Developer | Appify Creations | iN2 LLC |
FAQ
wa and WPP Marketing: common questions
- Is wa or WPP Marketing cheaper?
- Only WPP Marketing lists a free plan. Paid plans start at $17.99/month for wa and $9.90/month for WPP Marketing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, wa or WPP Marketing?
- On the Shopify App Store: wa 4.8 from 97 reviews and WPP Marketing 3.7 from 6 reviews.
- What features does each app list that the other doesn’t?
- wa lists 36 the others don’t mention, such as Address validation, Cart recovery, Cross-device carts, Cross-sell. WPP Marketing lists 6 the others don’t mention, such as Automations, Custom notifications, Custom tracking link, Estimated delivery date. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for wa, Nov 7, 2026 for WPP Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for wa, Nov 7, 2026 for WPP Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.