VDB Wishlist vs Wishlist by Square

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 11, 2026 for VDB Wishlist, Nov 2, 2026 for Wishlist by Square.

The short answer

  • VDB Wishlist lists 9 features Wishlist by Square’s listing doesn’t mention, including Conversion analytics, Custom branding, Dashboard.

Head to head

App Store reviews

VDB Wishlist: —
Wishlist by Square: 148
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Wishlists
  • Wishlists
Languages
  • English
  • Arabic
  • Danish
  • German
  • English
  • +11 more
Launched
Apr 24, 2026
Jun 24, 2025
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
13 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01325DecFebAprJunAugOctWishlist by Square: 5 reviews in December 2025Wishlist by Square: 1 reviews in January 2026Wishlist by Square: 12 reviews in February 2026Wishlist by Square: 21 reviews in March 2026Wishlist by Square: 14 reviews in April 2026Wishlist by Square: 10 reviews in May 2026Wishlist by Square: 12 reviews in June 2026Wishlist by Square: 9 reviews in July 2026Wishlist by Square: 17 reviews in August 2026Wishlist by Square: 11 reviews in September 2026Wishlist by Square: 13 reviews in October 2026
VDB WishlistWishlist by SquareCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
—
Plans
Free
Free
Coverage
11 of 13 features85%
4 of 13 features31%
Unique strengths
  • Conversion analytics
  • Custom branding
  • Dashboard
  • Email sharing
  • +5 more
  • Multi-language
  • Save for later
Wishlists
85%11/13
31%4/13
Customization
67%2/3
33%1/3
List management
100%6/6
17%1/6
List types
75%3/4
50%2/4
922onlybothonly
VDB WishlistWishlist by Square13 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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—
How it sells itself

Turn browsing into buying with smart Wishlist. Most shoppers don’t purchase on their first visit. The VDB Wishlist App helps you capture buying intent by letting customers save products they love, turning passive browsing into measurable demand and repeat visits.

Let customers create a Wishlist by saving favorite products to buy later. Wishlist by Square works out of the box—adding a customizable Wishlist button near Add to Cart and saving items automatically. Shoppers can manage their Wishlist and add items to cart anytime. You can track top saved products, Wishlist value, and shopper activity to understand buying intent.

Key points
  • Customers can save and manage favorite products
  • Add and remove wishlist actions from product and collection pages
  • Guest wishlists supported, no login required
  • Cross‑device access for logged‑in customers
  • Let shoppers save products for later with a one-click Wishlist button
  • Works without customer accounts — saves and tracks products automatically
  • Customers manage saved items and add to cart from the Wishlist page
  • Customize text, colors, icons, and placement to match your brand store
Screenshots
Wishlist Essentials
Customer EngagementShare your wishlistBranding and Custommization
Add Wishlist buttons next to Add to Cart for future sales
With Square Wishlists visitors can save favorites instantlyHelp shoppers pick up where they left off with WishlistsTrack saved items, total value, and top products

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureVDB WishlistWishlist by Square
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureVDB WishlistWishlist by Square
App Store ratingNot published5.0 ★
App Store reviewsNot published148
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough data1%

Pricing

MeasureVDB WishlistWishlist by Square
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listedNot publishedNot published

Listing

MeasureVDB WishlistWishlist by Square
Shopify category rank#107in Wishlists#1(ahead)in Wishlists
Shopify App ChartsNot on this week’s charts#4 on Rookies in Wishlists
Built for ShopifyNoYes
LaunchedApr 24, 2026Jun 24, 2025
Languages1English15Arabic, Danish, German
DeveloperVirtual Diamond BoutiqueSquare Apps

FAQ

VDB Wishlist and Wishlist by Square: common questions

What features does each app list that the other doesn’t?
VDB Wishlist lists 9 the others don’t mention, such as Conversion analytics, Custom branding, Dashboard, Email sharing. Wishlist by Square lists 2 the others don’t mention, such as Multi-language, Save for later. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 11, 2026 for VDB Wishlist, Nov 2, 2026 for Wishlist by Square; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 11, 2026 for VDB Wishlist, Nov 2, 2026 for Wishlist by Square. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.