Variants by Selluxe vs Vario ‑ Variation Swatches
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Variants by Selluxe, Nov 8, 2026 for Vario.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Variants by Selluxe and $9/month for Vario.
- Variants by Selluxe lists 7 features Vario’s listing doesn’t mention, including Checkboxes, Custom CSS, Custom HTML.
Head to head
Variant images, color swatches, variants options, image swatch
- United States
- Australia
- Italy
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
free
Basic
- · All eight swatch styles
- · Colour mapping for values
- · Per option styling
- · Sale and sold out labels
- · Shape and size adjustable per option
- · Up to 5 size charts
Development
- · Free for development stores
Universe
- · Collection page supported
- · Color swatches
- · Custom image swatches
- · Product page supported
- · Sold-out designer
- · Supports all themes out of the box
Metaverse
- · Collection page supported
- · Color swatches
- · Custom image swatches
- · For Shopify Plus stores
- · Product page supported
- · Sold-out designer
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureVariants by Selluxe replaces the variant dropdown on your product pages with swatches, buttons or pills. Pick from eight styles, and set shape, size and colours per option, so colour shows as images and size as buttons. Build size charts and link each one to specific products, collections, categories or tags. The guide opens right next to the size option, in centimetres or inches.
Want stunning color swatches across your product pages, collection page, and home page? Vario makes variant selection intuitive and beautiful. Customers can hover over swatches on the collection page to preview product images instantly. Clickable swatches (color, image, button) with full design control: shape, hover effects, product thumbnails & custom CSS.
- Eight swatch styles: circles, squares, pills and buttons
- Own style per option: colour as images, size as buttons
- Sale and sold out labels, prices and tooltips on swatches
- Size charts linked to products, collections, tags or types
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Variants by Selluxe |  Vario |
|---|---|---|
| Detected stores | Not published | 156 |
| Net store change, 28 days | 0 | −3 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Arts & Entertainment |
| Top store countries | Not published | United States, Australia, Italy |
Reviews
| Measure | Variants by Selluxe | Vario |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 37 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Variants by Selluxe | Vario |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $9/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Variants by Selluxe | Vario |
|---|---|---|
| Shopify category rank | #289 | #144(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Aug 6, 2026 | Jul 8, 2021 |
| Languages | 1 | 1 |
| Developer | Selluxe | SeedGrow Apps |
FAQ
Variants by Selluxe and Vario: common questions
- Is Variants by Selluxe or Vario cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Variants by Selluxe and $9/month for Vario. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Variants by Selluxe lists 7 the others don’t mention, such as Checkboxes, Custom CSS, Custom HTML, Low stock alerts. Vario lists 1 the others don’t mention, such as Import and export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Variants by Selluxe, Nov 8, 2026 for Vario; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Variants by Selluxe, Nov 8, 2026 for Vario. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.