Variant Option Product Options vs VariantIQ
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Variant Option Product Options, Oct 13, 2026 for VariantIQ.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Variant Option Product Options and $9.99/month for VariantIQ.
- Variant Option Product Options lists 18 features VariantIQ’s listing doesn’t mention, including Add-ons, Bulk pricing, Custom CSS.
Head to head
custom product personalize product variant,color swatch,upload
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Plan
- · Limited to 1 Product
- · Unlimited Product Options
- · buttons, image/ color swatches
- · checkboxes, radio buttons
- · long and short text boxes
- · multi-select settings
Basic Plan
- · * Free for Development Stores
- · Unlimited Product Options:
- · Unlimited Products
- · buttons, image/ color swatches
- · checkboxes, radio buttons
- · long and short text boxes
Advanced
- · * Free for Development Stores
- · Conditional Logic
- · Duplicate tool
- · Everything in the Basic Plan
- · Price Add-ons
- · Unlimited Product Options
Free
Base Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdvanced product options w/ colour swatches & color variant. Create multi select & conditional logic w/ VO Product Options. Use as a product configurator; texboxes, surcharges, & monograms. Create price addons for best custom option variants, & multi variants.
VariantIQ adds custom product options like text fields, dropdowns, and checkboxes to any product. Build a template once, then assign it to many products. The visual rule builder creates conditional logic to show or hide options based on customer selections. Each option can carry its own price adjustment that updates as customers customize their order.
- color swatches custom text box, radio button, checkbox, photo upload photo
- variations textboxes upload image upload file product addon product personalizer
- Infinite Product Options and Customizer, custom variant image swatch
- custom product builder, VO product add ons infinite, options for product variant
- Reusable templates with custom fields assignable to many products.
- Visual rule builder for conditional show, hide, and option filtering.
- Per-option price adjustments that update in the cart live.
- Global datasets to manage large option lists in one shared location.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Variant Option Product Options |  VariantIQ |
|---|---|---|
| Detected stores | 5,068 | Not published |
| Net store change, 28 days | −45 | 0 |
| Stores added, 28 days | 40 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Variant Option Product Options | VariantIQ |
|---|---|---|
| App Store rating | 4.6 ★ | Not published |
| App Store reviews | 636 | Not published |
| New reviews, 28 days | 3 | Not enough data |
| Reviewers a year or more in | 48% | Not enough data |
Pricing
| Measure | Variant Option Product Options | VariantIQ |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Variant Option Product Options | VariantIQ |
|---|---|---|
| Shopify category rank | #53(ahead) | #527 |
| Shopify App Charts | #5 in Product variants | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Feb 22, 2017 | Apr 17, 2026 |
| Languages | 1 | 1 |
| Developer | Relentless Apps | Storehouse Services |
FAQ
Variant Option Product Options and VariantIQ: common questions
- Is Variant Option Product Options or VariantIQ cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Variant Option Product Options and $9.99/month for VariantIQ. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Variant Option Product Options lists 18 the others don’t mention, such as Add-ons, Bulk pricing, Custom CSS, Custom HTML. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Variant Option Product Options, Oct 13, 2026 for VariantIQ; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Variant Option Product Options, Oct 13, 2026 for VariantIQ. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.