Variant Image Wizard + Swatch vs Klenzo: Product Variant Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Variant Image Wizard + Swatch, Oct 14, 2026 for Klenzo.
The short answer
- On the Shopify App Store: Variant Image Wizard + Swatch 4.8 from 369 reviews and Klenzo 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $4.99/month for Variant Image Wizard + Swatch and $5/month for Klenzo.
- Variant Image Wizard + Swatch lists 13 features Klenzo’s listing doesn’t mention, including Carousel, Dropdowns, Grid.
Head to head
Variant Images, Color Swatch, Image Swatch, Carousel + Zoom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Only Shopify free themes
- · Product image gallery
- · Product options
- · Variant images (up to 5 products)
Starter Plan
- · Everything from the FREE PLAN
- · Only Shopify free themes
- · Variant images (unlimited products)
Pro Plan
- · All themes
- · Everything from the STARTER PLAN
- · Group Products As Swatches
- · Variant images bulk edit
- · Videos & models
Free
- · Basic appearance customization
- · Basic sold-out handling
- · Button Swatch
- · Circle Color Swatches
- · Global Swatch Control
- · Image Card
Growth
- · Advanced swatch customization
- · Collection Swatches
- · Dynamic Titles
- · Everything in Free
- · Hover Preview
- · Unlimited products
Pro
- · Advanced Badge Styling
- · Advanced Image Card Styling
- · Advanced Price Styling
- · Custom CSS
- · Everything in Growth
- · Full Klenzo feature access
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant.
Klenzo transforms standard variant selectors into customizable color, image, button, and image-card swatches. Show matching variant images, hide unavailable options clearly, and add swatches to collection product cards. Customize styles, titles, prices, badges, and layouts without editing theme code. Setup is managed directly inside the app for a faster, cleaner shopping experience.
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
- Unlimited product and variant support for all store sizes.
- Beautiful and interactive circle color swatches for product pages.
- Fully mobile-responsive design for seamless shopping on any device.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Variant Image Wizard + Swatch |  Klenzo |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | Variant Image Wizard + Swatch | Klenzo |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 369(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Variant Image Wizard + Swatch | Klenzo |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $5/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | Variant Image Wizard + Swatch | Klenzo |
|---|---|---|
| Shopify category rank | #36 | #258 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 8, 2020 | May 18, 2026 |
| Languages | 10 | 1 |
| Developer | ProductWiz Inc. | Klenzo |
FAQ
Variant Image Wizard + Swatch and Klenzo: common questions
- Is Variant Image Wizard + Swatch or Klenzo cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Variant Image Wizard + Swatch and $5/month for Klenzo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Variant Image Wizard + Swatch or Klenzo?
- On the Shopify App Store: Variant Image Wizard + Swatch 4.8 from 369 reviews and Klenzo 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Variant Image Wizard + Swatch lists 13 the others don’t mention, such as Carousel, Dropdowns, Grid, Hide out-of-stock. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Variant Image Wizard + Swatch, Oct 14, 2026 for Klenzo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Variant Image Wizard + Swatch, Oct 14, 2026 for Klenzo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.