Variant Image Wizard + Swatch vs Variant/Options Image Gallery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Variant Image Wizard + Swatch, Oct 14, 2026 for Variant/Options Image Gallery.
The short answer
- Only Variant Image Wizard + Swatch lists a free plan. Paid plans start at $4.99/month for Variant Image Wizard + Swatch and $3.99/month for Variant/Options Image Gallery.
- Variant Image Wizard + Swatch lists 8 features Variant/Options Image Gallery’s listing doesn’t mention, including Dropdowns, Grid, Hide out-of-stock.
Head to head
Variant Images, Color Swatch, Image Swatch, Carousel + Zoom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Only Shopify free themes
- · Product image gallery
- · Product options
- · Variant images (up to 5 products)
Starter Plan
- · Everything from the FREE PLAN
- · Only Shopify free themes
- · Variant images (unlimited products)
Pro Plan
- · All themes
- · Everything from the STARTER PLAN
- · Group Products As Swatches
- · Variant images bulk edit
- · Videos & models
Variant Image Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant.
Variant Gallery Manager lets merchants assign specific images and videos to each product variant. When a shopper selects a variant, only the media assigned to that variant is displayed in the gallery.Media is uploaded directly to Shopify CDN and stored as variant metafields. The app includes a no-code theme block compatible with Dawn and Online Store 2.0 themes.
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
- Automatically switch product galleries when variants or options are selected
- Support combined option-based image changes for advanced product setups
- Display unique image sets for colors, sizes, and custom product options
- Improve shopper experience with dynamic product image previews
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Variant Image Wizard + Swatch |  Variant/Options Image Gallery |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | Variant Image Wizard + Swatch | Variant/Options Image Gallery |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 224 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Variant Image Wizard + Swatch | Variant/Options Image Gallery |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $4.99/month | $3.99/month(ahead) |
| Longest free trial | 14 days | 6 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Variant Image Wizard + Swatch | Variant/Options Image Gallery |
|---|---|---|
| Shopify category rank | #36(ahead) | #230 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 8, 2020 | May 27, 2026 |
| Languages | 10 | 1 |
| Developer | ProductWiz Inc. | Gsp Technologies |
FAQ
Variant Image Wizard + Swatch and Variant/Options Image Gallery: common questions
- Is Variant Image Wizard + Swatch or Variant/Options Image Gallery cheaper?
- Only Variant Image Wizard + Swatch lists a free plan. Paid plans start at $4.99/month for Variant Image Wizard + Swatch and $3.99/month for Variant/Options Image Gallery. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Variant Image Wizard + Swatch lists 8 the others don’t mention, such as Dropdowns, Grid, Hide out-of-stock, Image zoom. Variant/Options Image Gallery lists 4 the others don’t mention, such as Custom CSS, Lookbook, Preview, Shop the look. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Variant Image Wizard + Swatch, Oct 14, 2026 for Variant/Options Image Gallery; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Variant Image Wizard + Swatch, Oct 14, 2026 for Variant/Options Image Gallery. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.