Varco: Variants on Collections vs Show variants ‑ Variantify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Varco, Nov 9, 2026 for Show variants.
The short answer
- Only Varco lists a free plan. Paid plans start at $19.99/month for Varco and $9.99/month for Show variants.
- Varco lists 14 features Show variants’s listing doesn’t mention, including Automated, Conditional pricing, Custom rules.
Head to head
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Add to Cart button per variant
- · Custom variant title formats
- · Hide out-of-stock variants
- · Infinite scroll on collection pages
- · Live chat support
- · Variant collection filtering
Pro
- · Add to Cart button per variant
- · Custom variant title formats
- · Hide out-of-stock variants
- · Infinite scroll on collection pages
- · Live chat support
- · Variant collection filtering
Pro Plan
- · Collections, homepage and search pages
- · For non-Plus stores
- · Free on development stores
- · Hide specific or sold-out variants
- · Reorder or shuffle variants, set titles
- · Show variants as separate products
Advanced Plan
- · All Pro Plan features
- · For non-Plus stores
- · Free on development stores
- · Unlimited collections
Plus Plan
- · All Pro Plan features
- · For Shopify Plus stores
- · Free on development stores
- · Unlimited collections
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDisplay variants on collection pages as seperate products. Hide out of stock variants, manually sort variants, hide or show variants, filter variants by color, size, name, price, etc. Improve your product visibility by expanding your collections to their true size! Save your shoppers' time; they don’t have to open every product to see all your available colors or styles.
Show every color, size, material or style as a separate product card in collections, search results and homepage sections. Variantify changes only how variants appear on your storefront. It does not create duplicate Shopify products or require theme code changes. Choose which variants appear in each collection.
- Show variants as separate products on collection pages to increase visibility
- Manually sort, hide, or show variants; customize settings per collection
- Create advanced filtering rules to display variants by color, size, price, etc.
- Name variants using a combination of different product fields and custom inputs
- Customize how variant titles appear in collections (e.g. “T-Shirt – Blue – M”)
- Create collections that include only the variants you want — selected by SKU.
- Improve the browsing experience and create a faster path to purchase.
- Choose the option you want to split variants by — like color or size
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Varco |  Show variants |
|---|---|---|
| Detected stores | Not published | 230 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 21% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Sporting Goods |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | Varco | Show variants |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 66 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Varco | Show variants |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19.99/month | $9.99/month(ahead) |
| Longest free trial | 5 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Varco | Show variants |
|---|---|---|
| Shopify category rank | #67 | #7(ahead) |
| Shopify App Charts | Not on this week’s charts | #8 in Collections |
| Built for Shopify | No | No |
| Launched | Feb 3, 2026 | Jul 14, 2025 |
| Languages | 1 | 1 |
| Developer | Fractal Apps | SMC |
FAQ
Varco and Show variants: common questions
- Is Varco or Show variants cheaper?
- Only Varco lists a free plan. Paid plans start at $19.99/month for Varco and $9.99/month for Show variants. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Varco lists 14 the others don’t mention, such as Automated, Conditional pricing, Custom rules, Custom text. Show variants lists 1 the others don’t mention, such as Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Varco, Nov 9, 2026 for Show variants; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Varco, Nov 9, 2026 for Show variants. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.