UTM Simple vs Pharo: Google Ads & Meta Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Mar 28, 2026 for UTM Simple, Oct 26, 2026 for Pharo.
The short answer
- On the Shopify App Store: UTM Simple 1.0 from 1 reviews and Pharo 4.9 from 17 reviews.
- Pharo lists 8 features UTM Simple’s listing doesn’t mention, including Behavior, Conversion tracking, Cost per acquisition.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Begin Checkout Conversion
- · Email Support
- · Google Ads Conversions- Page to Purchase
- · Google Analytics 4 (GA4) Tracking
- · Pixel Health & Diagnostics
- · Product & Collection Specific Pixels
Premium
- · Begin Checkout Conversion
- · Checkout Extensibility & Live Diagnostic
- · Dedicated Support
- · GA4 Integration & Storefront Traffic
- · Google Ads Conversions- Page to Purchase
- · Product & Collection Specific Pixels
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUTMSimple allows store owners to track UTM parameters, referral sources, and conversions directly from their store. Merchants can easily integrate the app by entering a license key and webhook URL, enabling accurate ad performance measurement and marketing decisions without manual tracking.
Pharo Ads Tracking connects your store to Google Ads, Google Analytics 4 and Meta (Facebook) in minutes, with no code or developer. Add your Conversion ID, GA4 Measurement ID or Facebook Pixel ID and every key shopper event is tracked automatically, from page view to purchase. Built on Shopify Web Pixels and Checkout Extensibility, with consent-aware tracking and Meta Conversions API.
- Track UTM parameters, referral sources, and ad clicks automatically.
- Integrate with Facebook Conversion API and other CRMs via webhook.
- Simple setup with license key entry, no coding required.
- Add pixel to your website without account connection and authentication
- Tracks events like page view, add to cart, begin checkout, purchases
- Our solution integrates seamlessly with Checkout extensibility
- Set up Google Pixel in 2 mins with all events auto-tracked.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  UTM Simple |  Pharo |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | UTM Simple | Pharo |
|---|---|---|
| App Store rating | 1.0 ★ | 4.9 ★(ahead) |
| App Store reviews | 1 | 17(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | UTM Simple | Pharo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $9.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 2 |
Listing
| Measure | UTM Simple | Pharo |
|---|---|---|
| Shopify category rank | #173 | #197 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Feb 24, 2026 | Jul 21, 2023 |
| Languages | 1 | 1 |
| Developer | UTMSimple | Pharo Apps |
FAQ
UTM Simple and Pharo: common questions
- Which has better reviews, UTM Simple or Pharo?
- On the Shopify App Store: UTM Simple 1.0 from 1 reviews and Pharo 4.9 from 17 reviews.
- What features does each app list that the other doesn’t?
- Pharo lists 8 the others don’t mention, such as Behavior, Conversion tracking, Cost per acquisition, Event-based. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Mar 28, 2026 for UTM Simple, Oct 26, 2026 for Pharo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Mar 28, 2026 for UTM Simple, Oct 26, 2026 for Pharo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.