UTM Customizer vs XO Sections
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for UTM Customizer, Nov 9, 2026 for XO Sections.
The short answer
- Only XO Sections lists a free plan. Paid plans start at $24.99/month for UTM Customizer and $4.45/month for XO Sections.
- XO Sections lists 6 features UTM Customizer’s listing doesn’t mention, including About us pages, Custom pages, Editor tool.
Head to head
Complete your store with great looking sections
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Basic onboarding assistance
- · Email support
- · Prebuilt sections + custom HTML, CSS, JS
Free
- · 3 page templates
- · Install free sections
- · Section builder
Basic
- · 3 product template
- · 30 products
- · Access all sections
- · Access all templates
- · Premium support
- · Unlimit page templates
Pro
- · Access all sections
- · Access all templates
- · Premium support
- · Unlimit page templates
- · Unlimited product template
- · Unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePersonalize your shopping experience by showing customized content based on UTM parameters (URL tags or variables). No coding? No problem—use our wide range of premade theme sections. Want full control? Customize with HTML, JS, and CSS. Works seamlessly with any theme and takes just minutes to set up. Create custom experiences including page banners, hero images, text blocks, and even discount codes.
XO Sections is a great solution with tons of customizing options and easy-to-use interface. After being installed, sections will be auto integrated into your store's theme customization which makes no difficulty to utilize. By simple clicks, you will find yourself a skillful and professional without taking much of your time and support from developers.
- Add sections to any theme.
- Design product pages with different content
- Different background types, option to change blocks.
- Different styles for image, icon, button...
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  UTM Customizer |  XO Sections |
|---|---|---|
| Detected stores | Not published | 288 |
| Net store change, 28 days | 0 | −5 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 4% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, India |
Reviews
| Measure | UTM Customizer | XO Sections |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 21 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | UTM Customizer | XO Sections |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $24.99/month | $4.45/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | UTM Customizer | XO Sections |
|---|---|---|
| Shopify category rank | #219 | #131 |
| Shopify App Charts | Not on this week’s charts | #23 in Page builder |
| Built for Shopify | No | No |
| Launched | Mar 31, 2025 | May 2, 2022 |
| Languages | 1 | 1 |
| Developer | Jolt E-Commerce | Xotiny |
FAQ
UTM Customizer and XO Sections: common questions
- Is UTM Customizer or XO Sections cheaper?
- Only XO Sections lists a free plan. Paid plans start at $24.99/month for UTM Customizer and $4.45/month for XO Sections. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- XO Sections lists 6 the others don’t mention, such as About us pages, Custom pages, Editor tool, Elements. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for UTM Customizer, Nov 9, 2026 for XO Sections; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for UTM Customizer, Nov 9, 2026 for XO Sections. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.