UTM Customizer vs Section VSO: Theme Sections
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for UTM Customizer, Nov 9, 2026 for Section VSO.
The short answer
- Only Section VSO lists a free plan. Paid plans start at $24.99/month for UTM Customizer and $19.95/month for Section VSO.
- Section VSO lists 5 features UTM Customizer’s listing doesn’t mention, including About us pages, Home pages, Landing pages.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Basic onboarding assistance
- · Email support
- · Prebuilt sections + custom HTML, CSS, JS
Free Plan
- · 15 Free Sections
- · 3 Free Blocks
- · Free Footer Sections
- · Free Header Sections
- · Free Hero Sections
Growth
- · 15+ extension blocks
- · 170+ theme sections
- · 20+ templates
- · AI page builder
- · Bundles & upsells
- · Cart drawer
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePersonalize your shopping experience by showing customized content based on UTM parameters (URL tags or variables). No coding? No problem—use our wide range of premade theme sections. Want full control? Customize with HTML, JS, and CSS. Works seamlessly with any theme and takes just minutes to set up. Create custom experiences including page banners, hero images, text blocks, and even discount codes.
Section VSO gives you 170+ theme sections you can add and customize directly in the Shopify theme editor, with no code. Use sections for hero banners, videos, feature highlights, comparisons, FAQs and more. Build full pages faster with ready-made page templates, or let the AI page builder create a product page from any product in your store. Add bundles, upsells and a customizable cart drawer to raise order value.
- Highlight key features, benefits, and videos to create compelling product pages.
- Seamless integration with Online Store 2.0 for quick and easy customization.
- No coding required—add and adjust sections directly in your theme editor.
- Optimized for performance to keep your store running smoothly.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  UTM Customizer |  Section VSO |
|---|---|---|
| Detected stores | Not published | 8 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Not published | Not published |
Reviews
| Measure | UTM Customizer | Section VSO |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 64 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | UTM Customizer | Section VSO |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $24.99/month | $19.95/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 2 |
Listing
| Measure | UTM Customizer | Section VSO |
|---|---|---|
| Shopify category rank | #219 | #34 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 31, 2025 | Feb 26, 2025 |
| Languages | 1 | 1 |
| Developer | Jolt E-Commerce | Versio Studio |
FAQ
UTM Customizer and Section VSO: common questions
- Is UTM Customizer or Section VSO cheaper?
- Only Section VSO lists a free plan. Paid plans start at $24.99/month for UTM Customizer and $19.95/month for Section VSO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Section VSO lists 5 the others don’t mention, such as About us pages, Home pages, Landing pages, Product pages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for UTM Customizer, Nov 9, 2026 for Section VSO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for UTM Customizer, Nov 9, 2026 for Section VSO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.