UTM Analytics vs UTM Insight
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 15, 2026 for UTM Analytics, Oct 13, 2026 for UTM Insight.
The short answer
- Only UTM Analytics lists a free plan. Paid plans start at $5/month for UTM Analytics and $9.95/month for UTM Insight.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Date Range filter
- · Graphs & Statistics
- · UTM link generator tool
- · UTM tracking
- · Up to 30 orders/month
Unlimited Scaling
- · Date Range filter
- · Graphs & Statistics
- · Super Reactive Support
- · UTM link generator tool
- · UTM tracking
- · Unlimited orders
Business Plans
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUTM Analytics gathers all your Shopify order UTMs and creates beautiful dashboards out of them. Charts make it more comprehensible for you to understand things like finding the campaign source of your orders with more granular details. It also overcomes the restriction applied by the IOS 14 release to make analytics tracking in real time and more accurate.
UTM Insight is the solution to your iOS14 problems. If you don't know where your sales are coming from, or worse, they are being ignored or incorrectly attributed by Facebook ads or others platforms. Through accurate and actionable reports, you'll precisely identify the sources of your sales. You'll understand which ads are effective and which ones are costing you money.
- Real time insights UTM conversions.
- Beautiful charts and statistics based on orders.
- Tool for UTM link generation.
- Quickly find your top-performing sources and campaigns
- Instant reporting for new orders and customer journeys
- Generate UTM links and snippets that plug directly into FB Ads
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  UTM Analytics |  UTM Insight |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | UTM Analytics | UTM Insight |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | UTM Analytics | UTM Insight |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $9.95/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 1 |
Listing
| Measure | UTM Analytics | UTM Insight |
|---|---|---|
| Shopify category rank | #544(ahead) | #1108 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 15, 2023 | Sep 4, 2023 |
| Languages | 1 | 1 |
| Developer | Free Gifts | DevXpertise |
FAQ
UTM Analytics and UTM Insight: common questions
- Is UTM Analytics or UTM Insight cheaper?
- Only UTM Analytics lists a free plan. Paid plans start at $5/month for UTM Analytics and $9.95/month for UTM Insight. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 15, 2026 for UTM Analytics, Oct 13, 2026 for UTM Insight; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 15, 2026 for UTM Analytics, Oct 13, 2026 for UTM Insight. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.