UTM Ad Conversion Tracking vs Watchify ‑ UTM Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for UTM Ad Conversion Tracking, Oct 14, 2026 for Watchify.
The short answer
- Only UTM Ad Conversion Tracking lists a free plan. Paid plans start at $12/month for UTM Ad Conversion Tracking and $29.95/month for Watchify.
- Watchify lists 8 features UTM Ad Conversion Tracking’s listing doesn’t mention, including Cohort analysis, Custom reports, Funnel analysis.
Head to head
- United States
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 50 Orders/mo
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Links Tracking
Pro
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Tracking
- · Unlimited Orders
Starter
- · Custom Traffic Source Integration
- · Detailed Traffic & Orders Breakdown
- · Google Ads Integration
- · Meta Ads Integration
- · Snapchat Ads Integration
- · TikTok Ads Integration
Ad Boost
- · Ad Boost—Send 100% Correct Data To Pixel
- · Custom Traffic Source Integration
- · Detailed Traffic & Orders Breakdown
- · Google Ads Integration
- · Meta Ads Integration
- · Snapchat Ads Integration
Top Seller
- · Ad Boost—Send 100% Correct Data To Pixel
- · Custom Traffic Source Integration
- · Detailed Traffic & Orders Breakdown
- · Google Ads Integration
- · Meta Ads Integration
- · Snapchat Ads Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAre you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking.
Can't track your ad performance because cookies are disappearing? Without accurate data, you're wasting money on campaigns you can't measure. Watchify fixes this with cookieless UTM tagging, giving you clear insights into Facebook, Instagram, and TikTok ad performance. Know exactly where your sales come from, optimize ad spend—no more guesswork, just data-driven results.
- UTM link tracking tracks UTM Source, Campaign, Medium, & Content for any medium.
- UTM analytics track Ad conversion cost for Facebook Ads, Google Ads & any medium
- Get geo location, cart additions, removals, purchases, and UTM sales reports.
- Monitor visitor referrers, sales, and orders with UTM tracking and UTM insight.
- Accurate, iOS & AdBlocker Proof Conversion Tracking
- Compliant Cookieless Conversion Tracking
- Unmatched Conversions Tracking Accuracy
- Easy Tracking Integration With Facebook, Instagram, TikTok, Google, and Snapchat
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  UTM Ad Conversion Tracking |  Watchify |
|---|---|---|
| Detected stores | 6 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada | Not published |
Reviews
| Measure | UTM Ad Conversion Tracking | Watchify |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | UTM Ad Conversion Tracking | Watchify |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $12/month(ahead) | $29.95/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | UTM Ad Conversion Tracking | Watchify |
|---|---|---|
| Shopify category rank | #1060 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 29, 2024 | Apr 3, 2025 |
| Languages | 1 | 1 |
| Developer | Innovify | Watchify |
FAQ
UTM Ad Conversion Tracking and Watchify: common questions
- Is UTM Ad Conversion Tracking or Watchify cheaper?
- Only UTM Ad Conversion Tracking lists a free plan. Paid plans start at $12/month for UTM Ad Conversion Tracking and $29.95/month for Watchify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- UTM Ad Conversion Tracking lists 3 the others don’t mention, such as Checkout analytics, Pixel tracking, Visitor IP. Watchify lists 8 the others don’t mention, such as Cohort analysis, Custom reports, Funnel analysis, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for UTM Ad Conversion Tracking, Oct 14, 2026 for Watchify; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for UTM Ad Conversion Tracking, Oct 14, 2026 for Watchify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.