UTM Ad Conversion Tracking vs UTM Simple
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for UTM Ad Conversion Tracking, Mar 28, 2026 for UTM Simple.
The short answer
- Only UTM Ad Conversion Tracking lists a free plan.
- UTM Ad Conversion Tracking lists 14 features UTM Simple’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Checkout analytics.
Head to head
- United States
- Canada
Free
- · 50 Orders/mo
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Links Tracking
Pro
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Tracking
- · Unlimited Orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAre you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking.
UTMSimple allows store owners to track UTM parameters, referral sources, and conversions directly from their store. Merchants can easily integrate the app by entering a license key and webhook URL, enabling accurate ad performance measurement and marketing decisions without manual tracking.
- UTM link tracking tracks UTM Source, Campaign, Medium, & Content for any medium.
- UTM analytics track Ad conversion cost for Facebook Ads, Google Ads & any medium
- Get geo location, cart additions, removals, purchases, and UTM sales reports.
- Monitor visitor referrers, sales, and orders with UTM tracking and UTM insight.
- Track UTM parameters, referral sources, and ad clicks automatically.
- Integrate with Facebook Conversion API and other CRMs via webhook.
- Simple setup with license key entry, no coding required.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  UTM Ad Conversion Tracking |  UTM Simple |
|---|---|---|
| Detected stores | 7 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada | Not published |
Reviews
| Measure | UTM Ad Conversion Tracking | UTM Simple |
|---|---|---|
| App Store rating | Not published | 1.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | UTM Ad Conversion Tracking | UTM Simple |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $12/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | UTM Ad Conversion Tracking | UTM Simple |
|---|---|---|
| Shopify category rank | #1020 | #173 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 29, 2024 | Feb 24, 2026 |
| Languages | 1 | 1 |
| Developer | Innovify | UTMSimple |
FAQ
UTM Ad Conversion Tracking and UTM Simple: common questions
- Is UTM Ad Conversion Tracking or UTM Simple cheaper?
- Only UTM Ad Conversion Tracking lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- UTM Ad Conversion Tracking lists 14 the others don’t mention, such as Activity tracking, Analytics dashboard, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for UTM Ad Conversion Tracking, Mar 28, 2026 for UTM Simple; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for UTM Ad Conversion Tracking, Mar 28, 2026 for UTM Simple. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.