Universal SMS Pakistan vs YSMS ‑ SMS Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Universal SMS Pakistan, Oct 17, 2026 for YSMS.
The short answer
- On the Shopify App Store: Universal SMS Pakistan 5.0 from 11 reviews and YSMS 4.7 from 66 reviews.
- YSMS lists 18 features Universal SMS Pakistan’s listing doesn’t mention, including Birthday messages, Bulk messaging, Compliance.
Head to head
Send bulk or automated order sms to customers (Pakistan only)
Create and manage your SMS marketing campaigns
- Pakistan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomate your order related communication by connecting your SMS account with your store. This app helps you verify orders through OTP, send courier tracking updates to customers, and recover abandoned carts by delivering personalized discount coupons. Improve customer satisfaction, reduce order fraud, and increase your sales effortlessly.
Transform SMS marketing with YSMS's automation suite. Create targeted campaigns using advanced segmentation, recover abandoned carts automatically, and send timely notifications for back-in-stock items and order updates. Track real-time performance with analytics showing clicks, conversions, and ROI.
- Auto New Order SMS
- Auto Cancel Order SMS
- Auto Fulfillment Order SMS
- Auto Abandoned Cart SMS
- Sending SMS campaigns has never been easier.
- Track the results with understandable reports
- Advanced filters to be able to create the most suitable audience
- Activates orders and shipping automations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Universal SMS Pakistan |  YSMS |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Not published |
| Top store countries | Pakistan | Not published |
Reviews
| Measure | Universal SMS Pakistan | YSMS |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 11 | 66(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Universal SMS Pakistan | YSMS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Universal SMS Pakistan | YSMS |
|---|---|---|
| Shopify category rank | #67 | #3(ahead) |
| Shopify App Charts | Not on this week’s charts | #3 on Featured by Shopify in SMS marketing |
| Built for Shopify | No | Yes |
| Launched | Jan 12, 2022 | Jul 13, 2020 |
| Languages | 1 | 2 |
| Developer | Devsol | inkOfPixel |
FAQ
Universal SMS Pakistan and YSMS: common questions
- Which has better reviews, Universal SMS Pakistan or YSMS?
- On the Shopify App Store: Universal SMS Pakistan 5.0 from 11 reviews and YSMS 4.7 from 66 reviews.
- What features does each app list that the other doesn’t?
- YSMS lists 18 the others don’t mention, such as Birthday messages, Bulk messaging, Compliance, Conversion metrics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Universal SMS Pakistan, Oct 17, 2026 for YSMS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Universal SMS Pakistan, Oct 17, 2026 for YSMS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.