Understnd vs Vespo ‑ Smart AI Search
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Understnd, Oct 14, 2026 for Vespo.
The short answer
- Only Vespo lists a free plan. Paid plans start at $19/month for Understnd and $9/month for Vespo.
- Understnd lists 2 features Vespo’s listing doesn’t mention, including Behavior insights, Custom styling.
Head to head
Starter
Growth
Pro
Free
- · Includes 50 queries/searches
- · Includes up to 200 indexed records
Basic
- · Includes 400 AI queries/searches
- · Includes up to 2000 indexed records
Growth
- · Includes 1500 AI queries/searches
- · Includes up to 6000 indexed records
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify's default search only finds products when customers type exact keywords. When shoppers search naturally, like "something for dry patches on my face" or "gift for someone who loves cooking," they get no results and leave. Understnd replaces keyword matching with AI that reads customer intent. It matches searches to relevant products based on meaning, not just words. Setup takes minutes.
Product search that understands what customers mean, not just what they type. Traditional keyword search fails when shoppers don’t know exact terms. Vespo uses AI-powered natural-language search to understand intent, help shoppers find the right products faster, reduce abandoned searches, and uncover insights into real customer demand
- AI search that understands natural language
- See what customers search for with real-time search analytics
- Products sync automatically from your catalog, no manual work
- Shows customers why each product matches their search with AI explanations
- Natural language search lets customers describe products in their own words
- Floating search widget installs in minutes with no coding required
- Automatic product sync keeps search results current with your inventory
- Conversational search experience helps shoppers find the right fit
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Understnd |  Vespo |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Understnd | Vespo |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Understnd and Vespo: common questions
- Is Understnd or Vespo cheaper?
- Only Vespo lists a free plan. Paid plans start at $19/month for Understnd and $9/month for Vespo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Understnd lists 2 the others don’t mention, such as Behavior insights, Custom styling. Vespo lists 2 the others don’t mention, such as Custom CSS, Search results page. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Understnd, Oct 14, 2026 for Vespo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Understnd, Oct 14, 2026 for Vespo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.