Ultimate Wishlist vs Wishcraft: Ultimate Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Ultimate Wishlist is detected on 300× as many Shopify stores as Wishcraft: 300 vs 1 as of Nov 5, 2026.
- On the Shopify App Store: Ultimate Wishlist 4.9 from 26 reviews and Wishcraft 5.0 from 2 reviews.
- Both list a free plan. Paid plans start at $4.99/month for Ultimate Wishlist and $12.99/month for Wishcraft.
- Ultimate Wishlist lists 6 features Wishcraft’s listing doesn’t mention, including Custom branding, Custom icons, Dashboard.
Head to head
- United States
- United Kingdom
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free plan
- · Customizable Text/Color
- · Full reports
- · Guest Wishlist
- · Non-English support
- · Share Wishlist
- · Up to 500 Wishlist/month
Basic
- · Custom Email Template
- · Everything in Free plan
- · Up to 1,000 Wishlist items/month
- · Up to 500 email reminders per month
Pro
- · Everything in Basic plan
- · Send email reminder to individual user
- · Up to 2,000 email reminders/month
- · Up to 5,000 Wishlist items/month
Premium
- · Everything in Pro plan
- · Facebook pixel integration
- · Up to 10,000 Wishlist items/month
- · Up to 5,000 email reminders/month
Free
- · Limited analytics
- · No customer notifications
- · No integrations
- · No merchant notifications
- · Unlimited wishlist adds
Premium
- · Checkout extensions (Shopify Plus only)
- · Full analytics
- · Full customer notifications
- · Full merchant notifications
- · Unlimited wishlist adds
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Ultimate wishlist customers can create wishlists with or without registration/login. Users can login to see their wishlist across multiple devices. Easily customizable all text and Non-English support. With Ultimate Wishlist’s strong statistics, you can learn which products and variants your customers want most so you can focus to promote those products.
Wishlist lets browsers save products they're interested in, but are not ready to buy yet, keeping them engaged with the store between visits. The app helps customer retention and engagement - merchants can send reminders of saved products, or price drop alerts, to assist with sales. It also provides insights into customer and prospective customer behaviour.
- Easily customizable all text and appearance to match your store.
- Customers can create wishlists with or without registration/login.
- Allow customer to share their wishlist via Facebook, Twitter and Email.
- Customizable email template to send reminders to your customer about wishlist.
- Customers can save products to their wishlist, ready to buy later.
- Merchants can send reminders or price drop alerts to assist with sales.
- Capture shopper intent to for insights and improved inventory management.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ultimate Wishlist |  Wishcraft |
|---|---|---|
| Detected stores | 300(ahead) | 1 |
| Net store change, 28 days | −5 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 12% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Furniture |
| Top store countries | United States, United Kingdom, India | United Kingdom |
Reviews
| Measure | Ultimate Wishlist | Wishcraft |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 26(ahead) | 2 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Ultimate Wishlist | Wishcraft |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $12.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Ultimate Wishlist | Wishcraft |
|---|---|---|
| Shopify category rank | #58 | Not enough data |
| Shopify App Charts | #16 in Wishlists | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 2, 2020 | Aug 19, 2024 |
| Languages | 1 | 1 |
| Developer | ZedApps | Intrada |
FAQ
Ultimate Wishlist and Wishcraft: common questions
- Which is more popular, Ultimate Wishlist or Wishcraft?
- Ultimate Wishlist is detected on 300× as many Shopify stores as Wishcraft: 300 vs 1 as of Nov 5, 2026.
- Is Ultimate Wishlist or Wishcraft cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Ultimate Wishlist and $12.99/month for Wishcraft. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Ultimate Wishlist or Wishcraft?
- On the Shopify App Store: Ultimate Wishlist 4.9 from 26 reviews and Wishcraft 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Ultimate Wishlist lists 6 the others don’t mention, such as Custom branding, Custom icons, Dashboard, Email templates. Wishcraft lists 4 the others don’t mention, such as Gift registry, Multiple lists, Price alerts, Stock alerts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.