Infinite Microsoft Ads UET Tag vs UTM Simple
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Infinite Microsoft Ads UET Tag, Mar 28, 2026 for UTM Simple.
The short answer
- On the Shopify App Store: Infinite Microsoft Ads UET Tag 4.1 from 32 reviews and UTM Simple 1.0 from 1 reviews.
- Infinite Microsoft Ads UET Tag lists 8 features UTM Simple’s listing doesn’t mention, including Behavior, Conversion tracking, Cost per acquisition.
Head to head
- United States
- United Kingdom
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · 1-Click Implementation
- · Add to Cart Tracking
- · Email Support
- · PageView Tracking
- · View item Tracking
Premium
- · Begin Checkout Tracking
- · Checkout Extensibility
- · Dedicated Support Agent ★
- · Everything in Standard +
- · Purchase Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUniversal Event Tracking (UET), an endorsed tool by Microsoft Ads, facilitates the correlation of conversion performance on your website with your advertising campaigns. Bing Conversion Tracking effortlessly installs the UET tag and configures conversion goals within microsoft clarity, microsoft channel,microsoft shopping It provides a user-friendly solution for non-technical merchants, eliminating the need for…
UTMSimple allows store owners to track UTM parameters, referral sources, and conversions directly from their store. Merchants can easily integrate the app by entering a license key and webhook URL, enabling accurate ad performance measurement and marketing decisions without manual tracking.
- Enjoy the convenience of automated UET tag deployment and conversion goal setup
- Empower non-technical merchants to implement the UET tag effortlessly,
- Tracks events like page view, add to cart, begin checkout, purchases
- Add pixel to your website without account connection and authentication
- Track UTM parameters, referral sources, and ad clicks automatically.
- Integrate with Facebook Conversion API and other CRMs via webhook.
- Simple setup with license key entry, no coding required.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Infinite Microsoft Ads UET Tag |  UTM Simple |
|---|---|---|
| Detected stores | 54 | Not published |
| Net store change, 28 days | −2 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Vehicles & Parts, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Hong Kong | Not published |
Reviews
| Measure | Infinite Microsoft Ads UET Tag | UTM Simple |
|---|---|---|
| App Store rating | 4.1 ★(ahead) | 1.0 ★ |
| App Store reviews | 32(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Infinite Microsoft Ads UET Tag | UTM Simple |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | Infinite Microsoft Ads UET Tag | UTM Simple |
|---|---|---|
| Shopify category rank | #175 | #173 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 22, 2023 | Feb 24, 2026 |
| Languages | 1 | 1 |
| Developer | infinitecommerce.io | UTMSimple |
FAQ
Infinite Microsoft Ads UET Tag and UTM Simple: common questions
- Which has better reviews, Infinite Microsoft Ads UET Tag or UTM Simple?
- On the Shopify App Store: Infinite Microsoft Ads UET Tag 4.1 from 32 reviews and UTM Simple 1.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Infinite Microsoft Ads UET Tag lists 8 the others don’t mention, such as Behavior, Conversion tracking, Cost per acquisition, Event-based. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Infinite Microsoft Ads UET Tag, Mar 28, 2026 for UTM Simple; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Infinite Microsoft Ads UET Tag, Mar 28, 2026 for UTM Simple. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.