TXE ‑ Custom Code vs XO Insert Code
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for TXE, Nov 3, 2026 for XO Insert Code.
The short answer
Head to head
Add custom code to <head>, after <body> and before </body>
- United States
- Italy
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Email support
- · Ready-made templates
- · Up to 3 snippets
Growth
- · Activity log
- · Email suport
- · Up to 5 snippets
Pro
- · Activity log
- · Priority support
- · Unlimited snippets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTXE Custom Code lets merchants add scripts, meta tags, links, and HTML to the head or before the closing body tag without editing theme files. Code is delivered through Theme App Extensions and managed from one dashboard. Use ready-made templates for GA4, Google Ads, Meta Pixel, Yandex Metrica, Google Search Console, and Yandex Webmaster.
XO Insert Code is a great solution that gives you the ability to add code to your Shop pages! You can add anything you want including scripts, styles, custom CSS, Google Analytics, Facebook Pixel, verify header tags and more. It's very easy to do: just turn it on and paste any code (javascript, style CSS, custom HTML code) into the app's form, click Save and you're done!
- Add scripts, meta tags, links, or HTML to the head or before body.
- Use six ready-made templates for tracking and verification setup.
- Enable, disable, search, update, or bulk-manage snippets in one place.
- Check app embed status and jump directly to the correct editor panel.
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TXE |  XO Insert Code |
|---|---|---|
| Detected stores | Not published | 4,400 |
| Net store change, 28 days | 0 | −44 |
| Stores added, 28 days | Not enough data | 32 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, Italy, United Kingdom |
Reviews
| Measure | TXE | XO Insert Code |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 112 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | TXE | XO Insert Code |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $2.99/month | No monthly plan listed |
| Longest free trial | 30 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | TXE | XO Insert Code |
|---|---|---|
| Shopify category rank | Not enough data | #16 |
| Shopify App Charts | Not on this week’s charts | #1 in Product content |
| Built for Shopify | No | Yes |
| Launched | Jul 28, 2026 | Sep 26, 2018 |
| Languages | 7 | 1 |
| Developer | Shopiexpert LLC | Xotiny |
FAQ
TXE and XO Insert Code: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for TXE, Nov 3, 2026 for XO Insert Code; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for TXE, Nov 3, 2026 for XO Insert Code. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.