Tvora: Smart Wishlist Plus vs Swym Wishlist Plus
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Tvora, Nov 9, 2026 for Swym Wishlist Plus.
The short answer
- Only Tvora lists a free plan. Paid plans start at $9.99/month for Tvora and $29.99/month for Swym Wishlist Plus.
- Swym Wishlist Plus lists 41 features Tvora’s listing doesn’t mention, including A/B testing, Analytics, APIs and webhooks.
Head to head
Customizable, collaborative sales, clienteling, save for later
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic Analytics
- · Default Heart Icon
- · Standard Wishlist Page
- · Up to 500 wishes/month
Premium
- · Advanced Analytics
- · Custom Colors & Styling
- · Custom Icons (Heart, Star, Bookmark)
- · Email & Automation
- · Premium Support
- · Unlimited wishes
Starter
- · 3,000 Wishlist Actions/month
- · Add & view wishlists
- · Automated reminders
- · Collections & Quick View
- · Email opt-in capture
- · Price drop & stock alerts
Pro
- · 10,000 Wishlist actions/mo
- · Customer Segments
- · Email + Chat Support
- · Klaviyo, Attentive, Tapcart & Omnisend
- · Meta ads retargeting
- · Wishlist summary alerts
Premium
- · 24/5 support <4 hour response
- · 25,000 Wishlist actions/mo
- · Advanced configuration
- · Custom Data models
- · JavaScript SDK
- · REST APIs access
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWishly helps merchants create a smooth and engaging wishlist experience on Shopify stores. Customers can save favorite products, access wishlists across devices, and return to purchase later. The app includes customizable wishlist buttons, collection page icons, shareable wishlists, analytics, and automated alerts like back-in-stock and price-drop notifications.
Wishlist Plus enables your shoppers to save favorites and return to them later. Comes with powerful APIs to customize wishlists and integrates with leading email services to send price drop and restock alerts. Helps shoppers organize products into multiple wishlists and share them via emails, SMS, and socials. Supports anonymous wishlists. Comes with detailed reports on shopper behavior.
- Customizable wishlist buttons, icons, animations, and placements
- Advanced wishlist analytics with customer insights and product tracking
- Back-in-stock alerts, price-drop emails, and wishlist automations
- Guest wishlists with cross-device syncing and shareable wishlist links
- Seamlessly integrates with your Shopify theme. Get going in less than 5 mins.
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Sales and service team access for high-touch collaboration with shoppers.
- Reduce cart abandonment by enabling shoppers to save products for later.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Tvora |  Swym Wishlist Plus |
|---|---|---|
| Detected stores | Not published | 19,840 |
| Net store change, 28 days | 0 | −261 |
| Stores added, 28 days | Not enough data | 59 |
| Big-brand share | Not enough data | 20% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Tvora | Swym Wishlist Plus |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 1,477 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 35% |
Pricing
| Measure | Tvora | Swym Wishlist Plus |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $29.99/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Tvora | Swym Wishlist Plus |
|---|---|---|
| Shopify category rank | #177 | Not enough data |
| Shopify App Charts | Not on this week’s charts | #31 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Jun 23, 2026 | Jul 29, 2016 |
| Languages | 1 | 1 |
| Developer | Hikedeal Digital Media Private Limited | Swym Corporation |
FAQ
Tvora and Swym Wishlist Plus: common questions
- Is Tvora or Swym Wishlist Plus cheaper?
- Only Tvora lists a free plan. Paid plans start at $9.99/month for Tvora and $29.99/month for Swym Wishlist Plus. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Swym Wishlist Plus lists 41 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Tvora, Nov 9, 2026 for Swym Wishlist Plus; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Tvora, Nov 9, 2026 for Swym Wishlist Plus. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.