Trustify: Trust Badges vs XB: Trust Badges & Trust Icons
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 15, 2026 for Trustify, Nov 3, 2026 for XB.
The short answer
- Only Trustify lists a free plan.
- Trustify lists 8 features XB’s listing doesn’t mention, including Cart page, Collection pages, Footer.
Head to head
- United States
- Germany
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 active product label
- · 1 badge group
- · All storefront placements
- · Basic design controls
- · Up to 3 badge items per group
Pro
- · 7-day free trial — cancel anytime
- · All storefront placements
- · Unlimited badge groups
- · Unlimited items per group
- · Unlimited product labels
Pro Plus
- · 7-day free trial — cancel anytime
- · Checkout page placement
- · Everything in Pro
- · Requires Shopify Plus
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBuild customer confidence with customizable trust badges, payment icons, and product labels across your store. Highlight secure checkout, shipping, returns, guarantees, and payment methods on product, collection, cart, and Shopify Plus checkout pages. Add SALE, NEW, or BESTSELLER labels to collection and search grids.
XB Trust Badges & Icons helps you build customer trust and increase confidence with flexible trust badges and icon banners across your store. Choose from a rich library of feature and guarantee icons, or upload your own custom icons to match your brand style. Place trust badges on product pages, header, footer, cart, and custom pages.
- Create trust badges with an easy drag-and-drop editor
- Display 20+ payment icons across your store
- Preview badge changes in real time before publishing
- Track badge performance with built-in analytics
- Flexible placement: Show badges in different locations based on rules.
- Custom layouts: Multiple designs, easily match your store’s style.
- No coding needed: Create professional badges without technical skills.
- Upload your icons: Build unique badge sets using your own images.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Trustify |  XB |
|---|---|---|
| Detected stores | Not published | 154 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | 6 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, Germany, Australia |
Reviews
| Measure | Trustify | XB |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 89 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
FAQ
Trustify and XB: common questions
- Is Trustify or XB cheaper?
- Only Trustify lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Trustify lists 8 the others don’t mention, such as Cart page, Collection pages, Footer, Header. XB lists 2 the others don’t mention, such as Auto-position, Scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 15, 2026 for Trustify, Nov 3, 2026 for XB; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 15, 2026 for Trustify, Nov 3, 2026 for XB. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.