TrueTracked: Ad Attribution vs Zunavro Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for TrueTracked, Oct 13, 2026 for Zunavro Attribution.
The short answer
- On the Shopify App Store: TrueTracked 5.0 from 19 reviews and Zunavro Attribution 5.0 from 1 reviews.
- Only Zunavro Attribution lists a free plan. Paid plans start at $39/month for TrueTracked and $19/month for Zunavro Attribution.
- TrueTracked lists 15 features Zunavro Attribution’s listing doesn’t mention, including Activity tracking, Checkout analytics, Event tracking.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Free
- · Channel-level attribution
- · One read-only ad account
- · Overview and order journeys
Starter
- · All paid workspaces included
- · Exports, alerts, and automations
- · Read-only cross-platform reporting
Pro
- · Everything in Starter
- · Multi-channel reporting tools
- · Profit and advanced reporting
Growth
- · Attribution and profit controls
- · Everything in Pro
- · Reports, alerts, and exports
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
Zunavro Attribution helps merchants understand how marketing touchpoints lead to Shopify orders. Review complete customer journeys, apply configurable attribution windows, and see why each source received credit. Connect supported advertising accounts with read-only access to compare store attribution, platform-reported results, and ad spend.
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
- Inspect order journeys and the rule that assigned attribution credit
- Compare Shopify orders with read-only advertising performance
- Build reports, tracking links, scheduled exports, and alerts
- Keep unknown attribution visible and currencies separated
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueTracked |  Zunavro Attribution |
|---|---|---|
| Detected stores | 29 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Arts & Entertainment | Not published |
| Top store countries | United States, Germany, Lithuania | Not published |
Reviews
| Measure | TrueTracked | Zunavro Attribution |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 19(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | TrueTracked | Zunavro Attribution |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $39/month | $19/month(ahead) |
| Longest free trial | 14 days | 15 days |
| Plans listed | 4 | 4 |
Listing
| Measure | TrueTracked | Zunavro Attribution |
|---|---|---|
| Shopify category rank | #75(ahead) | #606 |
| Shopify App Charts | #15 on Rookies in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 12, 2026 | Sep 17, 2026 |
| Languages | 1 | 1 |
| Developer | TrueTracked LLC | Zunavro |
FAQ
TrueTracked and Zunavro Attribution: common questions
- Is TrueTracked or Zunavro Attribution cheaper?
- Only Zunavro Attribution lists a free plan. Paid plans start at $39/month for TrueTracked and $19/month for Zunavro Attribution. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, TrueTracked or Zunavro Attribution?
- On the Shopify App Store: TrueTracked 5.0 from 19 reviews and Zunavro Attribution 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- TrueTracked lists 15 the others don’t mention, such as Activity tracking, Checkout analytics, Event tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for TrueTracked, Oct 13, 2026 for Zunavro Attribution; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for TrueTracked, Oct 13, 2026 for Zunavro Attribution. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.