TrueTracked: Ad Attribution vs UTM Ad Conversion Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- TrueTracked is detected on 4.8× as many Shopify stores as UTM Ad Conversion Tracking: 29 vs 6 as of Nov 4, 2026.
- Only UTM Ad Conversion Tracking lists a free plan. Paid plans start at $39/month for TrueTracked and $12/month for UTM Ad Conversion Tracking.
- TrueTracked lists 5 features UTM Ad Conversion Tracking’s listing doesn’t mention, including Funnel analysis, GDPR compliance, Lifetime value (LTV).
Head to head
- United States
- Germany
- Lithuania
- United States
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Free
- · 50 Orders/mo
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Links Tracking
Pro
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Tracking
- · Unlimited Orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
Are you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking.
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
- UTM link tracking tracks UTM Source, Campaign, Medium, & Content for any medium.
- UTM analytics track Ad conversion cost for Facebook Ads, Google Ads & any medium
- Get geo location, cart additions, removals, purchases, and UTM sales reports.
- Monitor visitor referrers, sales, and orders with UTM tracking and UTM insight.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueTracked |  UTM Ad Conversion Tracking |
|---|---|---|
| Detected stores | 29(ahead) | 6 |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Arts & Entertainment | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | United States, Germany, Lithuania | United States, Canada |
Reviews
| Measure | TrueTracked | UTM Ad Conversion Tracking |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 19 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | TrueTracked | UTM Ad Conversion Tracking |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $39/month | $12/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | TrueTracked | UTM Ad Conversion Tracking |
|---|---|---|
| Shopify category rank | #79(ahead) | #1060 |
| Shopify App Charts | #15 on Rookies in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 12, 2026 | Dec 29, 2024 |
| Languages | 1 | 1 |
| Developer | TrueTracked LLC | Innovify |
FAQ
TrueTracked and UTM Ad Conversion Tracking: common questions
- Which is more popular, TrueTracked or UTM Ad Conversion Tracking?
- TrueTracked is detected on 4.8× as many Shopify stores as UTM Ad Conversion Tracking: 29 vs 6 as of Nov 4, 2026.
- Is TrueTracked or UTM Ad Conversion Tracking cheaper?
- Only UTM Ad Conversion Tracking lists a free plan. Paid plans start at $39/month for TrueTracked and $12/month for UTM Ad Conversion Tracking. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TrueTracked lists 5 the others don’t mention, such as Funnel analysis, GDPR compliance, Lifetime value (LTV), Profit insights. UTM Ad Conversion Tracking lists 2 the others don’t mention, such as Custom dashboards, Visitor IP. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.