TrueROAS ‑ AI Ad Attribution vs Zunavro Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for TrueROAS, Oct 13, 2026 for Zunavro Attribution.
The short answer
- On the Shopify App Store: TrueROAS 4.7 from 97 reviews and Zunavro Attribution 5.0 from 1 reviews.
- Only Zunavro Attribution lists a free plan. Paid plans start at $199/month for TrueROAS and $19/month for Zunavro Attribution.
- TrueROAS lists 12 features Zunavro Attribution’s listing doesn’t mention, including AI insights, Event tracking, Funnel analysis.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Pro
Pro
Pro
Free
- · Channel-level attribution
- · One read-only ad account
- · Overview and order journeys
Starter
- · All paid workspaces included
- · Exports, alerts, and automations
- · Read-only cross-platform reporting
Pro
- · Everything in Starter
- · Multi-channel reporting tools
- · Profit and advanced reporting
Growth
- · Attribution and profit controls
- · Everything in Pro
- · Reports, alerts, and exports
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNever miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
Zunavro Attribution helps merchants understand how marketing touchpoints lead to Shopify orders. Review complete customer journeys, apply configurable attribution windows, and see why each source received credit. Connect supported advertising accounts with read-only access to compare store attribution, platform-reported results, and ad spend.
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
- Inspect order journeys and the rule that assigned attribution credit
- Compare Shopify orders with read-only advertising performance
- Build reports, tracking links, scheduled exports, and alerts
- Keep unknown attribution visible and currencies separated
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueROAS |  Zunavro Attribution |
|---|---|---|
| Detected stores | 291 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 5 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | TrueROAS | Zunavro Attribution |
|---|---|---|
| App Store rating | 4.7 ★ | 5.0 ★(ahead) |
| App Store reviews | 97(ahead) | 1 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | TrueROAS | Zunavro Attribution |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $199/month | $19/month(ahead) |
| Longest free trial | 14 days | 15 days |
| Plans listed | 4 | 4 |
Listing
| Measure | TrueROAS | Zunavro Attribution |
|---|---|---|
| Shopify category rank | #43(ahead) | #606 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 6, 2022 | Sep 17, 2026 |
| Languages | 1 | 1 |
| Developer | Perm Solutions AB | Zunavro |
FAQ
TrueROAS and Zunavro Attribution: common questions
- Is TrueROAS or Zunavro Attribution cheaper?
- Only Zunavro Attribution lists a free plan. Paid plans start at $199/month for TrueROAS and $19/month for Zunavro Attribution. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, TrueROAS or Zunavro Attribution?
- On the Shopify App Store: TrueROAS 4.7 from 97 reviews and Zunavro Attribution 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- TrueROAS lists 12 the others don’t mention, such as AI insights, Event tracking, Funnel analysis, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for TrueROAS, Oct 13, 2026 for Zunavro Attribution; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for TrueROAS, Oct 13, 2026 for Zunavro Attribution. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.