TrueROAS ‑ AI Ad Attribution vs YourTracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026.
The short answer
- TrueROAS is detected on 91× as many Shopify stores as YourTracking: 273 vs 3 as of Nov 2, 2026.
- TrueROAS lists 6 features YourTracking’s listing doesn’t mention, including AI insights, Funnel analysis, GDPR compliance.
Head to head
- United States
- United Kingdom
- Australia
- Netherlands
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNever miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
YourTracking sends your Shopify sales to Google Ads and Meta server to server, so a blocked browser script does not stop them, and every sale it sends is a real Shopify order. It also sends the shopping steps before a sale, and can use the contact details a buyer enters at checkout, hashed before they leave our server, always following the cookie setting you choose.
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
- Server-side conversion tracking for Google Ads and Meta.
- Conversion uploads sent server-to-server, not from the browser.
- Purchases sent to Google Ads and Meta's Conversions API.
- A dashboard of tracked orders, uploads and attribution.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueROAS | |
|---|---|---|
| Detected stores | 273(ahead) | 3 |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 14% | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Apparel & Accessories, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | Netherlands, Hong Kong |
Reviews
| Measure | TrueROAS | |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 130 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | 8% | Not enough data |
Pricing
| Measure | TrueROAS | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $199/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | TrueROAS | |
|---|---|---|
| Shopify category rank | #43 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 6, 2022 | Aug 26, 2026 |
| Languages | 1 | 1 |
| Developer | Perm Solutions AB | lodestar ecommerce LLC |
FAQ
TrueROAS and YourTracking: common questions
- Which is more popular, TrueROAS or YourTracking?
- TrueROAS is detected on 91× as many Shopify stores as YourTracking: 273 vs 3 as of Nov 2, 2026.
- What features does each app list that the other doesn’t?
- TrueROAS lists 6 the others don’t mention, such as AI insights, Funnel analysis, GDPR compliance, Historical analysis. YourTracking lists 2 the others don’t mention, such as Activity tracking, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.