TrueROAS ‑ AI Ad Attribution vs Ulittle Attribution Engine
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for TrueROAS, Oct 13, 2026 for Ulittle Attribution Engine.
The short answer
- Paid plans start at $199/month for TrueROAS and $95/month for Ulittle Attribution Engine.
- Ulittle Attribution Engine lists 5 features TrueROAS’s listing doesn’t mention, including Activity tracking, Checkout analytics, Data export.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Pro
Pro
Pro
Essential
- · Channel Spend Analysis
- · First-Party Data Collection
- · GDPR & Privacy Compliant
- · Multi-Channel Attribution
- · Real-Time Order Tracking
- · Revenue & ROAS Dashboard
Performance
- · Budget Optimization Insights
- · Customer Segmentation & Tracking
- · Financial Analytics Dashboard
- · Profitability Settings (COGS, fees)
- · ROI & ROAS Metric Switching
- · Sales Goals & Progress Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNever miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
Ulittle tracks every sale to its marketing link, providing multi-channel attribution across emails, posts, ads, and any other channels. It offers ROAS and ROI insights, real-time order tracking, profit and spending analysis, performance trends, and dashboards for revenue, segmentation, and campaign tracking. Data updates automatically, works with privacy rules, and allows testing and CSV export without complex setup.
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
- Track every sale to its marketing link across all campaigns and channels
- Switch dashboards between ROAS, ROI, revenue, and profit insights
- Segment customers and track performance by campaign and group
- Real-time order tracking with multi-channel attribution
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueROAS |  Ulittle Attribution Engine |
|---|---|---|
| Detected stores | 321 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 5 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | TrueROAS | Ulittle Attribution Engine |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 97 | Not published |
| New reviews, 28 days | 3 | Not enough data |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | TrueROAS | Ulittle Attribution Engine |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $199/month | $95/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | TrueROAS | Ulittle Attribution Engine |
|---|---|---|
| Shopify category rank | #43(ahead) | #1262 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 6, 2022 | May 14, 2026 |
| Languages | 1 | 1 |
| Developer | Perm Solutions AB | Ulittle Pty Ltd |
FAQ
TrueROAS and Ulittle Attribution Engine: common questions
- Is TrueROAS or Ulittle Attribution Engine cheaper?
- Paid plans start at $199/month for TrueROAS and $95/month for Ulittle Attribution Engine. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TrueROAS lists 4 the others don’t mention, such as AI insights, Funnel analysis, Page views, Pixel tracking. Ulittle Attribution Engine lists 5 the others don’t mention, such as Activity tracking, Checkout analytics, Data export, Forecasting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for TrueROAS, Oct 13, 2026 for Ulittle Attribution Engine; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for TrueROAS, Oct 13, 2026 for Ulittle Attribution Engine. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.