Truereff vs UpPromote Affiliate Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- UpPromote Affiliate Marketing is detected on 10708× as many Shopify stores as Truereff: 42,833 vs 4 as of Nov 9, 2026.
- Only UpPromote Affiliate Marketing lists a free plan.
- UpPromote Affiliate Marketing lists 42 features Truereff’s listing doesn’t mention, including Achievement tracking, Affiliate programs, Analytics.
Head to head
Grow With Ambassador, Influencer, referral & Affiliate Program
- India
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free plan
- · Analytics, Fraud protection
- · Creator Discovery (optional add-on)
- · Live chat support 24/7 for all plans
- · Manual payout, W9 form supported
- · Review $3,000 referral sales/month
- · Sidekick extension integration
Growth
- · Affiliate in-app chat
- · Creator Discovery (add-on from $39/mo)
- · Customer referral program
- · Premium registration templates
- · Review 300 referrals/month
- · Store credit
Professional
- · API, MCP
- · Anti-leak discount
- · Auto-tier commission, Gift, Bonus
- · Creator Discovery (add-on from $39/mo)
- · Custom affiliate link & Auto-gen coupon
- · Invoice, 1099 tax form generation
Enterprise
- · Approve/deny unlimited referral orders
- · Creator Discovery (add-on from $39/mo)
- · Custom development (extra fee may apply)
- · Custom pricing for your business scale
- · Multi-store
- · Prioritized 1-1 support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrueReff solves the challenge of connecting Shopify merchants with content creators for affiliate marketing. The app accepts a token (Generated in CRM) that merchants use to link their store with the TrueReff creator platform. Once connected, merchants can import their products, collaborate with creators, and automatically track affiliate sales. The app creates custom discount codes and monitors orders.
Manual & unreliable tracking, inactive creators, and fraud kill your affiliate program. UpPromote helps Shopify brands turn affiliate partnerships into a measurable growth channel. Save admin hours with automated tracking, management and PayPal payouts. Get the actionable data and insights you need to build robust programs, track ROI, and scale what works.
- One-click store connection with Truereff CRM Token
- Automatic affiliate link creation with custom discount codes
- Real-time order tracking and commission calculation system
- Seamless product import and creator collaboration platform
- Customize everything matching your brand: affiliate portal, link, sign-up page
- Show refer-a-friend program as a widget, landing page, or post-purchase signup
- Seamlessly track referral orders via affiliate links, coupons, connected emails
- Motivate affiliates effectively: auto-discount, bonus, gifts, store credit, MLM
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Truereff |  UpPromote Affiliate Marketing |
|---|---|---|
| Detected stores | 4 | 42,833(ahead) |
| Net store change, 28 days | 0 | −196 |
| Stores added, 28 days | Not enough data | 370 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Apparel & Accessories, Food, Beverages & Tobacco, Toys & Games | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India | United States, United Kingdom, Germany |
Reviews
| Measure | Truereff | UpPromote Affiliate Marketing |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 3,937 |
| New reviews, 28 days | Not enough data | 68 |
| Reviewers a year or more in | Not enough data | 24% |
Pricing
| Measure | Truereff | UpPromote Affiliate Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $29.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Truereff | UpPromote Affiliate Marketing |
|---|---|---|
| Shopify category rank | #190 | #2(ahead) |
| Shopify App Charts | Not on this week’s charts | #9 on the Shoplist 100 |
| Built for Shopify | No | Yes |
| Launched | Sep 18, 2025 | May 15, 2019 |
| Languages | 1 | 16 |
| Developer | GRIFEN INCORPORATED | UpPromote |
FAQ
Truereff and UpPromote Affiliate Marketing: common questions
- Which is more popular, Truereff or UpPromote Affiliate Marketing?
- UpPromote Affiliate Marketing is detected on 10708× as many Shopify stores as Truereff: 42,833 vs 4 as of Nov 9, 2026.
- Is Truereff or UpPromote Affiliate Marketing cheaper?
- Only UpPromote Affiliate Marketing lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- UpPromote Affiliate Marketing lists 42 the others don’t mention, such as Achievement tracking, Affiliate programs, Analytics, Auto-tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.