TrueMargin vs TP: True Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for TrueMargin, Nov 9, 2026 for TP.
The short answer
- Paid plans start at $9/month for TrueMargin and $35/month for TP.
- TP lists 19 features TrueMargin’s listing doesn’t mention, including Abandoned cart, Checkout analytics, Cohort analysis.
Head to head
Profit Calculator+Profit Tracker+Profit Loss+Net Profit & COGS
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
starter
- · 100 order p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Growth
- · 500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Pro
- · 1000 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Scale
- · 1500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Overhead & custom costs
- · P&L Report + What-If Simulator
Basic
- · 300 orders/month
- · Custom Costs
- · Customer Lifetime Value
- · Quantity-based COGS
- · Realtime Profit Dashboard
- · Weight-based Shipping Cost
Advanced
- · 600 orders/month
- · All in Basic Plan
- · Bundling Insights
- · Customize Email Report
- · P&L Report
- · Product Analytics
Ultimate
- · 1500 orders/month
- · Ad Sync Custom Rules
- · All in Advanced Plan
- · Unlimited COGS Zones
Enterprise
- · 3500 orders/month
- · Access to all features
- · Marketing Attribution
- · Prioritized support
- · Unlimited Team members
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning a Shopify store means tracking dozens of costs that revenue reports don't show. TrueMargin pulls them all together. COGS, ads, fees, refunds, custom expenses, and VAT so you can see real net profit per product, per ad, and per period. Sync COGS, price, and compare-at price two-way with Shopify. Analyze winners and losers across Meta, Google, and TikTok. Compare profit by month, week, or year.
TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place.
- See real net profit per product, after COGS, costs, ads, fees, refunds, and VAT
- Track POAS and rank ad winners and losers across Meta, Google, and TikTok
- Segment customers as VIP, Loyal, At Risk, or Lost to focus retention efforts
- Manage COGS, expenses, shipping, payment fees, overhead, and VAT in one place
- Net Profit tracker: Know your financial health with a real-time Profit Dashboard
- Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
- Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
- Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueMargin |  TP |
|---|---|---|
| Detected stores | Not published | 2,584 |
| Net store change, 28 days | 0 | −14 |
| Stores added, 28 days | Not enough data | 30 |
| Big-brand share | Not enough data | 15% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | TrueMargin | TP |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 926 |
| New reviews, 28 days | Not enough data | 11 |
| Reviewers a year or more in | Not enough data | 8% |
Pricing
| Measure | TrueMargin | TP |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9/month(ahead) | $35/month |
| Longest free trial | 30 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | TrueMargin | TP |
|---|---|---|
| Shopify category rank | #291 | #23 |
| Shopify App Charts | Not on this week’s charts | #10 in Analytics |
| Built for Shopify | No | No |
| Launched | Jul 1, 2026 | Jul 31, 2019 |
| Languages | 1 | 2 |
| Developer | True-margin | TrueProfit Real-time Profit & LTV tracking |
FAQ
TrueMargin and TP: common questions
- Is TrueMargin or TP cheaper?
- Paid plans start at $9/month for TrueMargin and $35/month for TP. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TrueMargin lists 4 the others don’t mention, such as Income and balance, Loyalty analysis, Pricing, Segmentation. TP lists 19 the others don’t mention, such as Abandoned cart, Checkout analytics, Cohort analysis, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for TrueMargin, Nov 9, 2026 for TP; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for TrueMargin, Nov 9, 2026 for TP. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.