True Roas AI vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for True Roas AI, Nov 8, 2026 for TrueROAS.
The short answer
- Only True Roas AI lists a free plan. Paid plans start at $29/month for True Roas AI and $199/month for TrueROAS.
- TrueROAS lists 12 features True Roas AI’s listing doesn’t mention, including AI insights, Event tracking, Funnel analysis.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Last 30 days of data
- · True ROAS & net profit dashboard
- · Up to 15 orders per month
Starter
- · Alert center and CSV export
- · Campaign, product, order profit analytic
- · Email support
- · Order attribution with confidence score
- · UTM auditor & tracking health score
- · Up to 300 orders/month 12-month history
Growth
- · Faster, more frequent data syncs
- · Full order history and comparisons
- · Priority email support
- · Up to 1,000 orders per month
Scale
- · Complete profit & attribution analytics
- · Priority support
- · Unlimited orders per month
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMeta reports an inflated ROAS that ignores your real costs, so campaigns can look profitable while quietly losing money. True ROAS AI connects your Shopify and Meta Ads data, attributes each order back to the campaign that drove it, and calculates true ROAS and net profit after COGS, shipping, transaction fees, refunds, discounts, and operating costs.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- True ROAS and net profit dashboard after COGS, shipping, fees, and refunds
- Per-campaign profit, margin, and true ROAS with sortable, exportable tables
- Order attribution that matches each order to a campaign with a confidence score
- Product and collection profit analytics with allocated ad spend and margins
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  True Roas AI |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 314 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | True Roas AI | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
Pricing
| Measure | True Roas AI | TrueROAS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $199/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | True Roas AI | TrueROAS |
|---|---|---|
| Shopify category rank | #1155 | #43(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 15, 2026 | Sep 6, 2022 |
| Languages | 1 | 1 |
| Developer | Lift Apps Studio | Perm Solutions AB |
FAQ
True Roas AI and TrueROAS: common questions
- Is True Roas AI or TrueROAS cheaper?
- Only True Roas AI lists a free plan. Paid plans start at $29/month for True Roas AI and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TrueROAS lists 12 the others don’t mention, such as AI insights, Event tracking, Funnel analysis, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for True Roas AI, Nov 8, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for True Roas AI, Nov 8, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.