Trio: Reviews, Email & Rewards vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Trio, Nov 8, 2026 for Yotpo.
The short answer
- Only Trio lists a free plan. Paid plans start at $19/month for Trio and $199/month for Yotpo.
- Trio lists 15 features Yotpo’s listing doesn’t mention, including Automations, Badges, Carousels.
Head to head
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 AI campaign per month
- · 250 contacts
- · 3 AI email templates
- · 500 emails per month
- · AI chatbot (50 msg/day)
- · Review widgets + stars
Pro
- · 10 AI campaigns per month
- · 2,000 contacts
- · 20 AI email templates
- · 5,000 emails per month
- · Full loyalty (tiers, referrals)
- · Google rich snippets (SEO)
Max
- · 10,000 contacts
- · 20,000 emails per month
- · 25 AI campaigns per month
- · Custom email domain (Resend)
- · Everything in Pro
- · Priority support (4h)
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrio replaces three separate apps with one. Collect product reviews with photos, send email campaigns and automations, and run a loyalty system with points, VIP tiers, and referrals. Everything works together natively: customers earn loyalty points for leaving reviews, VIP tier changes trigger automated emails, and you can segment email campaigns by loyalty status.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Collect photo reviews automatically after delivery with smart timing
- Send email campaigns and 8 automations including abandoned cart recovery
- Run a points and rewards system with VIP tiers and referrals
- Award loyalty points for reviews and send tier-up emails automatically
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Trio |  Yotpo |
|---|---|---|
| Detected stores | Not published | 7,477 |
| Net store change, 28 days | 0 | −70 |
| Stores added, 28 days | Not enough data | 33 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Trio | Yotpo |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 968 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 72% |
FAQ
Trio and Yotpo: common questions
- Is Trio or Yotpo cheaper?
- Only Trio lists a free plan. Paid plans start at $19/month for Trio and $199/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Trio lists 15 the others don’t mention, such as Automations, Badges, Carousels, Email requests. Yotpo lists 12 the others don’t mention, such as Custom programs, Custom rewards, Early access, Exclusive access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Trio, Nov 8, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Trio, Nov 8, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.